As Research Director, Digital Media at Screen Digest / Adams Media Research, Arash oversees the strategic development of the company's global output on the business and economics of broadband, the digital distribution of movies, music, TV and user-generated content, and the relationship between content, open internet distribution platforms and consumer technology. Since joining Screen Digest in 2001, Arash has pioneered and managed the company's market forecasting models in all of these areas, built on a granular service-by-service basis through direct relationships with service providers and content owners, which now underpin the Broadband Media Intelligence service – the first of its kind anywhere in the world. He regularly advises senior management at the world's largest media companies, including the Hollywood Studios, television networks, technology companies and telcos, as well as regulators and major investment firms, on the opportunities and obstacles posed to the entertainment sector by the internet.