Expert analyst teams

Cyrine joined Screen Digest in December 2008. She focuses on tracking advertising trends in a number of Africa, Middle-East and Asian markets. Her specialist research fields cover out-of-home advertising and ad agencies. Prior to joining Screen Digest, Cyrine worked in the film industry at the UK Film Council and freelanced as a script consultant. She holds an MA with distinction in Media & Communications from Goldsmiths College, London. Cyrine speaks several languages including fluent French, German and Arabic and has some knowledge of Italian and Spanish

Research Article 2010 Mexican ad growth to resume
TV advertising, which still accounts for by far the bulk of Medican ad spending, has proved resilient during the recession. But internet advertising was the only sector to show any growth in 2009
23-Feb-10

2009 Outdoor advertising to recover
Out-of-home advertising has suffered more than other media. However, Screen Digest predicts a rebound in 2010 and a two per cent increase in both Western Europe and North America. Even digital advertising has felt the effects of recession but investments are gradually picking up as the year ends.
21-Dec-09

Company South African advertising at a turning point
The South African advertising market shrank by 12 per cent in 2009 to ZAR15bn (Euro 1,250m) as the economy fell into recession. South Africa remains the biggest ad market of the African continent and Screen Digest foresees that economic stability and the FIFA World Cup finals will drive a 11 per cent recovery in 2010. This report looks at the overall South African ad market with revenue forecasts to 2014, media by media, with a particular focus on the main TV players (SABC, e.tv and Multichoice) and digital media.
06-Nov-09