Current Users Login
Home
Home Intelligence Services Reports Newsletter Samples
> Daniel Knapp - Research Analyst

Daniel Knapp

Daniel joined Screen Digest in October 2007, specialising on advertising and free-to-air television, with a particular interest in European media regulation and audience trends. He is forecasting global advertising markets and has written and contributed to reports ranging from market analysis to broadcasters' diversification strategies. He has also facilitated and taken part in advertising-related consulting projects.

Prior to Screen Digest, Daniel was a Research Fellow at the European Institute for the Media, a media think tank, and has worked in media policy for the German government. Daniel holds a Master's degree from the London School of Economics and a BA in Government and Communication Sciences from the University of Erfurt, Germany. A German national, he is also fluent in Dutch and French.


> Recent Reports & Articles by Daniel Knapp
Adobe PDF Research Article EU advertising legislation imminent 2008 EU advertising legislation imminent EU advertising legislation imminent EU advertising legislation imminent Report locked, login or read more about how to purchase this report
The Audiovisual Media Services (AMS) Directive has to be transposed into national law by December 2009
23-Sep-08
Adobe PDF Key European Broadcaster Hit By Ad Sales Debacle Key European Broadcaster Hit By Ad Sales Debacle Report locked, login or read more about how to purchase this report
ProSiebenSat.1 lost its leadership of the German TV advertising market after a disastrous change to its sales model. German competition regulators fined the company and its rival sales house IP and ordered changes to complex sales methods based on discounts. Clients rejected P7S1's model and the TV ad market share fell to a historic low of 39.6% in 1H 2008 while RTL's share jumped to 45.8%. GMI does not expect P7S1 to engineer a recovery in this key business for at least four quarters.
19-Sep-08
Adobe PDF Could News Corp's Goal Be Deeper Move Into Pay TV? Could News Corp's Goal Be Deeper Move Into Pay TV? Report locked, login or read more about how to purchase this report
The collapse of the deal between Leo Kirch's Sirius Group and the German football league (DFL) for TV rights between 2009 and 2015 is good news for Premiere, the current holder, and News Corp, which has built up a 25% stake in the pay-TV platform. GMI believes a bid for rights by News Corp would significantly increase the investment value of Premiere. However German pay TV market is not without risks and Spanish platform Digital Plus may be a better target.
01-Aug-08
Adobe PDF Research Article Europe's top commercial TV firms 2008 Europe's top commercial TV firms Europe's top commercial TV firms Europe's top commercial TV firms Report locked, login or read more about how to purchase this report
A review of broadcasters' performance and strategies in an increasingly competitive environment
15-May-08
spacer About Screen Digest
Contact Us
+44 (0)20 7424 2820
Lymehouse Studios,
30/31 Lyme Street, London, NW1 0EE, UK
Find out more about the Screen Digest Intelligence service
About Us | Press Releases | Events | Search spacer

Screen Digest, Head Office, Lymehouse Studios, 30/31 Lyme Street, London, NW1 0EE, Switchboard, +44 (0)20 7424 2820

screendigest © Index
corner