Daniel analyses the economics of TV and digital media advertising with a particular emphasis on the impact of changing regulatory frameworks and audience trends. Looking at both the macro- and micro-level, he forecasts global advertising markets and also tracks and assesses major European broadcasters' performance on a quarterly basis. Developing statistical and econometic models, he has been instrumental in building Screen Digest's Advertising Intelligence Service. Drawing on this expertise, Daniel has facilitated and worked on a range of consulting projects for international media companies, regulatory authorities and private equity.
Prior to Screen Digest, Daniel worked in media policy at the State Chancellery of North Rhine-Westphalia and as a Research Fellow at the European Institute for the Media, a media think tank, where he analysed the social impact of new technologies. For instance, he co-authored a feasibility study on Digital Terrestrial Television for the German Government and was involved in design and analysis of a national survey on internet consumption trends as part of the World Internet Project.
Daniel holds an MSc degree from the London School of Economics and a B.A. in Government and Communication Sciences from the University of Erfurt, Germany. Apart from his work at Screen Digest, he is also completing a PhD in Media & Communications. A German national, Daniel is also fluent in Dutch and French.
Vincent Létang
Research Article
2010
