Daniel joined Screen Digest in October 2007, specialising on advertising and free-to-air television, with a particular interest in European media regulation and audience trends. He is forecasting global advertising markets and has written and contributed to reports ranging from market analysis to broadcasters' diversification strategies. He has also facilitated and taken part in advertising-related consulting projects.
Prior to Screen Digest, Daniel was a Research Fellow at the European Institute for the Media, a media think tank, and has worked in media policy for the German government. Daniel holds a Master's degree from the London School of Economics and a BA in Government and Communication Sciences from the University of Erfurt, Germany. A German national, he is also fluent in Dutch and French.