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David Hancock

DAVID HANCOCK is a senior expert on the global film and cinema sectors. He is the Head of Film and Cinema with Screen Digest and has overseen its development in this area since 1997, including the set-up of the online data and analysis service Cinema Intelligence and is also actively developing the company's digital cinema activities. He has been involved in numerous consultancy projects for international organisations and companies, specialising in new business models and in-depth market analyses.

David is the co-author of the major report Digital Cinema: Roll-out, business models and forecasts. He also authored the groundbreaking Screen Digest/SAWA report The World Market for Screen Advertising. He is also the original author of Cinema exhibition and distribution in Europe: Market Assessment and Forecasts and several other reports. He developed and authored the comprehensive analysis of world film production, distribution and exhibition, which are published annually in Screen Digest magazine, as well as other research into cinema and film industries, including digital cinema. He has also acted as a consultant to producers, banks and other interested stakeholders in the film-making process. David is a frequent contributor to newspapers, trade press, radio and television regarding the film industry and is a regular speaker at international conferences and film festivals. He has edited and authored many articles, books and book chapters on the film industry chain.

Prior to joining Screen Digest, David was a senior executive with Eurimages, the Strasbourg-based pan-European co-production fund working within the Council of Europe, and also worked as a research consultant in the media sector with the major French consultancy IDATE. He holds a BA Honours degree in Business Studies/French from Leeds Metropolitan University and speaks fluent French.

Mini Report Korean film faces up to slowdown

Export markets have dropped away at a time when production has hit a peak
Mini Report - Feb 08 (PDF)

Mini Report Few films rule in China's cinemas: Hollywood still successful despite quotas and blackouts

Hollywood is still successful, despite being subject to quotas and blackouts
Mini Report - Jan 08 (PDF)

Management Report Digital Cinema: Global and European roll-out, business models and forecasts to 2012

This comprehensive report includes a full analysis of the global digital cinema roll-out, including all Screen Digest's proprietary market data and forecasts for digital screens to 2012, business models and value chain, an analysis of the current situation and perspectives in Europe, the value proposition for distributors and exhibitors, including digital 3D and alternative content, and full profiles of leading companies and countries
Management Report - Dec 07 (Print & PDF)

Management Report Digital Cinema: Global and European roll-out, business models and forecasts to 2012

This comprehensive report includes a full analysis of the global digital cinema roll-out, including all Screen Digest's proprietary market data and forecasts for digital screens to 2012, business models and value chain, an analysis of the current situation and perspectives in Europe, the value proposition for distributors and exhibitors, including digital 3D and alternative content, and full profiles of leading companies and countries
Management Report - Dec 07 (PDF)

Mini Report European split over digital cinema

We report on the Budapest conference at which delegates voted on the underlying priciples for their hopes and expectations
Mini Report - Dec 07 (PDF)

Mini Report Japan's cinema market opened up

Fifty-year trend shows impact of foreign films as screens close
Mini Report - Nov 07 (PDF)

Mini Report France spends more to sell films

Spending on promotion of French films-especially via the internet-is burgeoning
Mini Report - Sep 07 (PDF)

Mini Report Determining cinema screen widths

Size of screen is expected to be a key factor in the rollout of digital cinema across Europe
Mini Report - Aug 07 (PDF)

Mini Report Fewer French films exported

Although export releases fell, admissions to French films were greater abroad than at home
Mini Report - Jul 07 (PDF)

Mini Report Film production and distribution

Steady growth continues in world film production, as Russia becomes Europe's second largest producing country, after France, India replaces the EU as the largest producing region and average US budgets exceed $30m. World film production hit 4,858 feature films in 2006-a steady 4.6 per cent increase and the most recent high for world feature output. The increase was led by volume from Asia, particularly the Far East, where 2,481 feature films were produced, the highest total in that region since 1990. Growth was led by China, Japan and India.
Mini Report - Jul 07 (PDF)

Management Report The Business Case for Digital 3D Cinema Exhibition

This report is the first major analysis of this rapidly growing sector. It includes 5 year forecasts for digital 3D cinema screens by major territory, exhibitor business models as well as analysis of potential revenues and profit margins for the industry
Management Report - Jun 07 (Print & PDF) - FREE Sample

Management Report The Business Case for Digital 3D Cinema Exhibition

This report is the first major analysis of this rapidly growing sector. It includes 5 year forecasts for digital 3D cinema screens by major territory, exhibitor business models as well as analysis of potential revenues and profit margins for the industry
Management Report - Jun 07 (Print & PDF)

Mini Report Digital cinema up and running

Roll-out is accelerating rapidly in the US, thanks to AccessIT's early installations (with studio support), while Europe seems to be biding its time. The number of commercial d-cinema screens in the world grew by 253 per cent in a year, from 848 to 2,996 at end 2006. This number doubled between the end of the first half 2006 and the end of the year, from 1,474 d-screens to the eventual 2,996. The rate of change has largely been the product of an industrial scale roll-out in the US. AccessIT is driving this progress and has now exceeded 2,000 installations of its 4,000 initial target.
Mini Report - Apr 07 (PDF)

Mini Report Russian screen growth drives BO

Construction of new screens-especially in shopping malls-is buoying up admissions but a quarter of new screens are in the Moscow area
Mini Report - Apr 07 (PDF)

Management Report Cinema and Home Entertainment in China

This report is a joint venture between Screen Digest and Nielsen NRG and provides a detailed market analysis of the cinema and home entertainment sectors in China. The report also includes the findings from a consumer survey that was conducted online by Nielsen NRG and AC Nielsen in China.
Management Report - Jan 07 (Print & PDF) - FREE Sample

Management Report Cinema and Home Entertainment in China

This report is a joint venture between Screen Digest and Nielsen NRG and provides a detailed market analysis of the cinema and home entertainment sectors in China. The report also includes the findings from a consumer survey that was conducted online by Nielsen NRG and AC Nielsen in China.
Management Report - Jan 07 (Print & PDF)

Mini Report Fair share for digital conversion

A European model for apportioning the costs of upgrading cinemas for digital presnetations is beginning to take shape
Mini Report - Jan 07 (PDF)

Mini Report Euro cinemagoers move up-market

The young may still be the cinema's primary market but in France and the UK older people - and the better educated and more affluent - form a growing segment of cinema audiences.
Mini Report - Nov 06 (PDF)

Mini Report Global cinema exhibition trends

Major cinema markets around the world reported a drop at the box office in 2005. The slump has been linked to many factors, including a lack of overtly strong titles, both from Hollywood and indigenous film industries, generally slug...
Mini Report - Oct 06 (PDF)

Mini Report Many tongues in UK cinemas

With 39 primary and 157 other languages used for film releases in UK and Ireland - Hindi coming second after English - diversity does not mean box
Mini Report - Oct 06 (PDF)

Mini Report US drives screen ad digitisation

Eighteen per cent of all screens worldwide have now been converted to show digital screen advertising—a total of more than 18,700 screens. Again, the US accounts for most activity, in this case 94 per cent of the world total being in a country that until recently tended to eschew advertising in cinemas.
Mini Report - Sep 06 (PDF)

Mini Report Independent distribution in Europe

Mixed market conditions make a common approach to independent film distribution difficult
Mini Report - Aug 06 (PDF)

Mini Report Digital cinema conversion assessed

Our Digital Cinema Conversion Suitability Index shows that a one-size-fits-all approach would not work in Europe - or maybe anywhere outside the US
Mini Report - Jul 06 (PDF)

Mini Report World film production/distribution

Global production total soars as local films gain market share. World film production hit 4,597 feature films in 2005 - a sharp 7.8 per cent increase on the previous year and the highest level recorded since 1990. The increase was led by European film production, particularly in Western Europe, where 1,052 feature films were produced, the highest total in that region since records began. And 44 per cent of West European films were co-productions.
Mini Report - Jun 06 (PDF)

Mini Report Film prints a $2bn annual business

Print release patterns analysed as digital cinema beckons, showing releases are getting wider
Mini Report - Jun 06 (PDF)

Management Report Digital Cinema: Rollout, Business Models and Forecasts

Providing a global overview of the current state of digital cinema. It includes d-cinema forecasts, screen counts and locations, digital releases, rollout business models, market drivers and detailed profiles of the key players throughout the value chain.
Management Report - May 06 ()

Management Report Digital Cinema: Rollout, Business Models and Forecasts

Providing a global overview of the current state of digital cinema. It includes d-cinema forecasts, screen counts and locations, digital releases, rollout business models, market drivers and detailed profiles of the key players throughout the value chain.
Management Report - May 06 (Print & PDF) - FREE Sample

Mini Report Film sources become more diverse

Original screenplays still dominate the business but the most consistently successful sources are comic book adaptations
Mini Report - May 06 (PDF)

Mini Report Digital cinema roll-out begins

We are now seven years into the launch of digital cinema, and the market has reached a point where large-scale commercial roll-out is in its early phases. The number of commercial d-cinema screens doubled in the six months from July to December 2005 and this growth has continued into 2006. In 2005, the first plan to digitise a whole nation was announced and 2006 has already witnessed the digitisation of a whole cinema circuit and another plan to prepare a whole territory for digitisation..
Mini Report - Apr 06 (PDF)

Mini Report Film marketing cost evaluated

US marketing costs dwarf other markets, accounting for almost half of box office revenue.
Mini Report - Apr 06 (PDF)

Mini Report Cinema in the British Isles

The UK cinema market was one of the few in the world to come through relatively unscathed in 2005, with admissions only slightly down and box office revenue fractionally higher. Independent exhibitors in particular had a good year, increasing their market share as the age demographic drifts upwards. Phase one of the digital conversion scheme is complete.
Mini Report - Mar 06 (PDF)

Mini Report Digital film releases double in 2005

China and the US are setting the pace as all the major studios release new titles in digital versions
Mini Report - Mar 06 (PDF)

Mini Report Korean films lead in home market

Allowing relaxation of the screen quota
Mini Report - Feb 06 (PDF)

Mini Report French film exports on the rise

French companies selling foreign films gain strength
Mini Report - Feb 06 (PDF)

Mini Report Internet supply of pirate movies

In 2004/05, 92 per cent of pirated films, already in French cinemas, were available from peer-to-peer networks on the Internet; pirated American films were available on the Web an average of four days after French theatrical release.
Mini Report - Jan 06 (PDF)

Mini Report Screen ads drive digitisation

With over 15,000 screens worldwide now showing digital advertising, cinemas' advertising revenue was up 23 per cent in 2004.
Mini Report - Nov 05 (PDF)

Mini Report Russian cinema growth accelerates: Urban areas are still driving new screen growth

A quarter of all modern screens are housed in shopping centres. The 1,000 new screen threshold is expected to be reached this year.
Mini Report - Oct 05 (PDF)

Mini Report Top US independent Film Producers: Six producers participated in films with total budgets of $200m+

PG is the most profitable rating for US films but 50 per cent of the top 100 releases in 2004 were PG-13
Mini Report - Oct 05 (PDF)

Mini Report World cinema markets review: Global admissions have doubled in the past decade

There has been a surge of interest by venture capital firms taking ownership of prime exhibition chains with a view to streamlining existing operations Europe, mirroring the situation in North America. Private equity firm Terra Firma Capital Partners marched into the European cinema sector in late 2004. The group acquired the European interests of UCI as well as the UK's leading cinema circuit Odeon
Mini Report - Sep 05 (PDF)

Mini Report Is Hollywood losing its grip?: the economic stakes of California's lost production

The income and taxes lost to California's economy by one major movie shot outside the state is $200m, as the economic value is three times the film budget
Mini Report - Sep 05 (PDF)

Mini Report All-time top 100 films re-assessed: Half the films on the list were released over 30 years ago

-The top film is still Gone With the Wind, which helps make the 1930s the most profitable decade per film, and a third of all the films were released over 30 years ago
Mini Report - Aug 05 (PDF)

Management Report Cinema Exhibition and Distribution in Western Europe

The third edition of this benchmark report from Screen Digest provides a comprehensive analysis of the cinema exhibition market in Western Europe - with a 15 year span of data from 1995 to 2009. The report covers 13 territories and provides data on key metrics including cinema admissions and box-office receipts.
Management Report - Jul 05 (Print & PDF) - FREE Sample

Management Report Cinema Exhibition and Distribution in Western Europe

The third edition of this benchmark report from Screen Digest provides a comprehensive analysis of the cinema exhibition market in Western Europe – with a 15 year span of data from 1995 to 2009. The report covers 13 territories and provides data on key metrics including cinema admissions and box-office receipts.
Management Report - Jul 05 (Print & PDF)

Mini Report Feature film print processing

Top 300 US releases average over 12.5m film print feet each
Mini Report - Jul 05 (PDF)

Mini Report UK's digital screen network: Unique public digital trial in seven per cent of national screens

The UK Film Council has announced the list of cinemas that are to benefit from installation of a digital projector as part of the Digital Screen Network (DSN) managed by Arts Alliance Digital Cinema. As already discussed in Screen Digest on previous occasions (see, for example, 2005/109-116), the network is being established to increase the diversity of cinema programming for UK audiences, and also to increase access to cinema in under-served areas.
Mini Report - Jun 05 (PDF)

Mini Report Digital Cinema sound: The digital pioneers are now coming to maturity

The digital pioneers are now coming to maturity, with over three-quarters of the world's modern auditoria converted for digital sound
Mini Report - May 05 (PDF)

Mini Report Munching at the movies: Concessions account for a quarter of all revenue in UK cinemas but half the profits, with cardboard cartons full of popcorn and drinks each making up a third of all sales

Concessions account for a quarter of all revenue in UK cinemas but half the profits, with cardboard cartons full of popcorn and drinks each making up a third of all sales
Mini Report - Apr 05 (PDF)

Mini Report Digital cinema year six

The end of the beginning: preparing for roll-out
Mini Report - Apr 05 (PDF)

Management Report European Interactive Games

The fifth edition in this ongoing series of reports provides a benchmark reference for the games industry. Two of the industry's most respected analysts, Ben Keen and Nick Parker, have combined their expertise to bring you the definitive market research tool.
Management Report - Mar 05 ()

Mini Report Russian cinema in transition: Russian cinema in transition: Regions are playing catch up to key urban centres

Russia has the potential to become one of the largest box office markets in the world, along with China and India.
Mini Report - Mar 05 (PDF)

Mini Report UK independent cinema reviewed: Indies have a third of screens yet only a fifth of admissions

The UK independent cinema exhibition sector accounts for 32 per cent of all screens in the UK. There has been much change around the independents, with significant consolidation in the multiples as venture capital companies have acquired much of the sector. However, independents have still increased their box office revenues by 36 per cent between 1998 and 2004 (from £108m to £146.9m).
Mini Report - Mar 05 (PDF)

Mini Report Introducing the Cinema Index: The cost of a ticket compared with average earnings

The Cinema Index is an at-a-glance way of comparing earnings with cinema prices. The lower the number in minutes, the less expensive a cinema ticket is realtive to earnings power.
Mini Report - Feb 05 (PDF)

Management Report Movie sequels

The fifth edition in this ongoing series of reports provides a benchmark reference for the games industry. Two of the industry's most respected analysts, Ben Keen and Nick Parker, have combined their expertise to bring you the definitive market research tool.
Management Report - Jan 05 ()

Management Report Movie sequels

Movie Sequels is a unique and original analysis of the increasingly popular area of movie sequels at the US box office between 1980 and 2004. The report includes box office numbers, release data, burn and frontloading rates as well as analysis of release patterns and box office by year, month, distributor and genre.
Management Report - Jan 05 (Print & PDF & HTML) - FREE Sample

Management Report Movie sequels

Movie Sequels is a unique and original analysis of the increasingly popular area of movie sequels at the US box office between 1980 and 2004. The report includes box office numbers, release data, burn and frontloading rates as well as analysis of release patterns and box office by year, month, distributor and genre.
Management Report - Jan 05 (Print & PDF & HTML)

Mini Report Europe leads USA on films per head: Smaller population territories with attractive incentive schemes come out on top

Relating film output to population shows how strong a territory's production sector is compared with its relative national market size—essentially its relative importance within a country, measurable against other territories. We use the indicator of the number of films produced per million head of population.
Mini Report - Jan 05 (PDF)

Mini Report Comedy drama rules French film: Technical costs are proportionately double for lower budget films

France is the leading film producer in Europe, by volume, with strong government support of both its own sector and all other francophone countries. France now produces over 200 films a year on a regular basis. These data are taken from two bits of research carried out by the CNC.
Mini Report - Jan 05 (PDF)

Mini Report Cinema Advertising Evolves: One in 10 screens worldwide goes digital

While Hollywood continues to wrangle with the issue of high-end digital cinema, a quiet revolution has taken place on the other end of the digital spectrum of cinemas. The rapidly growing use of cheaper digital projectors and servers for pre-show ads means that by early 2005 there will be over 12,000 screens worldwide converted to some form of networked digital content distribution.
Mini Report - Dec 04 (PDF)

Mini Report Sci-Fi Is Most Suitable Sequel Genre: But action titles are the most common and highest grossing

The sequel has a long history in the cinema, somewhat maligned for much of it. For many years, a sequel was a way of minimising risks in making money, building on the name, recognition and fan-base of an earlier successful film. Over time, the sequel has evolved more into a film in its own right, building on an idea rather than exploiting it.
Mini Report - Dec 04 (PDF)

Mini Report Cinema Slipping In Poland: Warner has the largest market share and earnings per print

January is the highest-grossing month, accounting for 15.2 per cent of total yearly box office. Highest monthly ticket price is in March, reaching PLZ 140.6. The average film is released on 27 prints, although widest release is on 145 prints. Warner has the highest earning power per print, taking an average of PLZ 111,557
Mini Report - Dec 04 (PDF)

Management Report Animated Movies: US and European Market Assessment

This new report from Screen Digest comprises a detailed analysis of the US and European markets for feature film animation. The report includes analysis of admissions and market shares in the US and key European markets between 1997 and 2003.
Management Report - Nov 04 (Print & PDF & HTML)

Management Report Animated Movies: US and European Market Assessment

This new report from Screen Digest comprises a detailed analysis of the US and European markets for feature film animation. The report includes analysis of admissions and market shares in the US and key European markets between 1997 and 2003.
Management Report - Nov 04 (Print & PDF & HTML)

Mini Report Maximum Print Runs Increasing: Germany emerging as lead European market for film prints

Germany has the highest average number of prints per release, followed by the UK. France is the only other European country that has releases of 500+ prints but Spain is catching up. Despite the size of the market, US release depths average only nine per cent of screens. Print depths for top-70 US releases and those of the majors are similar—the two are roughly synonymous
Mini Report - Nov 04 (PDF)

Management Report World Market for Screen Advertising: Assessment & Forecasts

This new report from Screen Digest and SAWA is the first study into the global market for cinema screen advertising. The 400 page report contains actual data from 1998-2003 and forecasts to 2007. It includes detailed analysis of the sector's value and key players and prospects in 35 countries.
Management Report - Jun 04 ()

Management Report World Market for Screen Advertising: Assessment & Forecasts

This new report from Screen Digest and SAWA is the first study into the global market for cinema screen advertising. The 400 page report contains actual data from 1998-2003 and forecasts to 2007. It includes detailed analysis of the sector's value and key players and prospects in 35 countries.
Management Report - Jun 04 (Print & PDF)

Management Report World Market for Screen Advertising: Assessment & Forecasts

This new report from Screen Digest and SAWA is the first study into the global market for cinema screen advertising. The 400 page report contains actual data from 1998-2003 and forecasts to 2007. It includes detailed analysis of the sector's value and key players and prospects in 35 countries.
Management Report - Jun 04 (Print & PDF) - FREE Sample

Management Report Cinema Exhibition & Distribution in Europe 2nd Edition

This is the second Edition of Screen Digest's benchmark study in the European film industry.
Management Report - Sep 03 (Print & PDF)

Management Report Cinema Exhibition & Distribution in Europe 2nd Edition

This is the second Edition of Screen Digest's benchmark study in the European film industry. The second edition of the Cinema Exhibition and Distribution in Europe comprises detailed data-sets for 16 western European and 3 eastern European markets. 10 Years of historical data and five years of forecasted data is provided for cinema admissions, box-office receipts and screen counts.
Management Report - Aug 03 (Print & PDF) - FREE Sample

Analysts


Select for analyst specific content & biography

Ben Keen - Chief Analyst
David Fisher - Editor
Mark Smith - Senior Editor
Arash Amel - Senior Analyst, Head of Broadband Media
Guy Bisson - Senior Analyst, Head of Television
Helen Davis Jayalath - Senior Analyst, Head of Video
David Hancock - Senior Analyst, Head of Film and Cinema
Tim Westcott - Senior Analyst
Vincent Letang - Senior Analyst
Maria Aguete - Senior Analyst
David Scott - Senior Analyst
David MacQueen - Senior Analyst, Head of Mobile Media
Nick Parker - Analyst
Charlotte Jones - Analyst
Dan Cryan - Analyst
Ed Barton - Analyst
Richard Cooper - Analyst
Tom Morrod - Analyst
Lingjie Wang - Analyst
James Garlick - Research Analyst
Sarah Johnson - Research Analyst
Christine Binns - Research Analyst
Julien Theys - Research Analyst
Gary Lau - Research Analyst
Daniel Simmons - Research Analyst
Marija Jaroslavskaja - Research Analyst
Andrew Katolo - Research Analyst
Eirini Theodosiou - Research Analyst
Daniel Knapp - Research Analyst
Tony Gunnarsson - Research Analyst
Andrew Young - Research Analyst
Steve Bailey - Research Analyst
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