Julien Theys
|
JULIEN THEYS joined Screen Digest in July 2007 as a research analyst for the mobile content team. Prior to working for Screen Digest, he worked as a Brussels-based consultant for film producers and rights holders societies on issues such as European policies, tax incentives, video on demand and cinema market. Julien holds a Master of Science in Management from the Solvay Business School in Brussels.
|
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Online search giants-Google, Microsoft and Yahoo-are eager to conquer the mobile market
Mini Report - Feb 08
(PDF)
Poor content is stunting the commercialisation of movie downloads to mobile devices
Mini Report - Sep 07
(PDF)
Social networks and data pricing structures are boosting user-generated content available on mobiles
Mini Report - Aug 07
(PDF)
|
Analysts
Select for analyst specific content & biography
Arash Amel
- Senior Analyst, Head of Broadband Media
|
|
|
|
