Lirui Ding joined Screen Digest in November 2009. Prior to joining Screen Digest, he has worked on a film marketing project in University of Oxford. He has also worked in China Central Television and Beijing Organising Committee of the Olympic Games before coming to UK.
Lirui graduated with a Distinction degree in MSc International Management from King's College London in 2009 and BSc Commodity Science from Renmin University of China.