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Vincent Létang

Vincent is a Senior Analyst with Screen Digest, specialising in television and advertising. Within the television practice, Vincent is focusing on monitoring the impact of technological innovations and regulatory developments, on television markets and business. He authored several Screen Digest report on high definition TV (HDTV). In 2006, he managed the Screen Digest study leading to the report published by the European Commission: 'Interactive content and convergence: Implications for the Information Society'.

Before joining Screen Digest in 2005, Vincent has been head of the Media practice in BIPE consulting in Paris for six years. In this capacity, he has acted as consultant to a number of high profile clients including France Telecom, Lagardere, the European Commission, National Center for Cinema, Globecast, Sony. He holds a masters degree in Economics from Dauphine University, and graduated from HEC Business School, in Paris.


> Recent Reports & Articles by Vincent Létang
Adobe PDF Research Article Out-of-home advertising goes digital 2008 Out-of-home advertising goes digital Out-of-home advertising goes digital Out-of-home advertising goes digital Report locked, login or read more about how to purchase this report
Digital signage advertising revenue will quadruple in the next five years.
23-Sep-08
Adobe PDF Digital Signage in Europe: Opportunities for digital out-of-home advertising Digital Signage in Europe: Opportunities for digital out-of-home advertising Report locked, login or read more about how to purchase this report
The report 'Digital Signage in Europe: opportunities for digital out-of-home advertising', produced in partnership with German research company Goldmedia, examines the fast-growing market for digital out-of-home media in Western Europe: advertising on digital displays installed at various locations, e.g. airports, stations, trains, supermarkets and other public places.
22-Aug-08
Adobe PDF Research Article HDTV roll-out builds momentum 2008 HDTV roll-out builds momentum HDTV roll-out builds momentum HDTV roll-out builds momentum Report locked, login or read more about how to purchase this report
After a sluggish start a powerful growth trend is now evident as HD-ready TV displays approach a critical mass penetration in Europe and the US
17-Jul-08
Adobe PDF HDTV 2008: Global uptake, strategies and business models HDTV 2008: Global uptake, strategies and business models Report locked, login or read more about how to purchase this report
This new HD report focuses on business models, costs and benefits derived from HD services, notably from a pay TV operator perspective. The report is mostly centred on broadcast HDTV and pay HDTV across all platforms (satellite, terrestrial, cable, IPTV) but it is also looking at the overall migration to HD in all audiovisual services and devices (displays, set-top boxes, online HD, hi-def video, hi-def gaming, hi-def VOD).
01-Jul-08
Adobe PDF Research Article Europe's top commercial TV firms 2008 Europe's top commercial TV firms Europe's top commercial TV firms Europe's top commercial TV firms Report locked, login or read more about how to purchase this report
A review of broadcasters' performance and strategies in an increasingly competitive environment
15-May-08
Adobe PDF Research Article PVR: friend or foe to TV advertising? 2008 PVR: friend or foe to TV advertising? PVR: friend or foe to TV advertising? PVR: friend or foe to TV advertising? Report locked, login or read more about how to purchase this report
Research shows that time-shift recording can increaseviewing, including commercials, but the evidence is mixed
23-Apr-08
Adobe PDF A Gloomy Oulook For Global Ad Markets A Gloomy Oulook For Global Ad Markets Report locked, login or read more about how to purchase this report
GMI projects that ad revenue growth in Europe's big five markets and the US will be sluggish in 2008, and television revenues in the US would actually be down if not for these 'quadrennial' events. In 2008, TV ad spending will grow only +1.5% in the US and +1.9% in Europe. Over the next five years (2008-2012) GMI forecasts 3.6% CAGR in Europe and 3.7% in the US. After a couple of sluggish years in 2008-09, we expect overall ad revenue growth to go back to nominal GDP growth in 2010-12 (+5% in Europe, +6% in the US).
03-Mar-08
Adobe PDF Research Article Euro HDTV channels expand 2008 Euro HDTV channels expand Euro HDTV channels expand Euro HDTV channels expand Report locked, login or read more about how to purchase this report
There were 78 high-definition channels on air in Europe at the end of Year Two, the year's launches roughly divided between free-to-air, basic pay and premium platforms. But the real channel surge is yet to come. New operators and major sporting events will boost the profile of HDTV in 2008.
22-Feb-08
Adobe PDF DVR: more friend than foe to TV ads? DVR: more friend than foe to TV ads? Report locked, login or read more about how to purchase this report
UK and US viewing research data suggests that DVRs may not be the ad-killers once feared. However, as mainstream consumers become more used to DVRs, this positive outlook may be replaced by a more pessimistic scenario in which overall TV ad viewing will decline after all. The ad industry must now work with set-top makers to include applications to deliver targeted spots and other functions which will make TV advertising more effective.
28-Jan-08
Adobe PDF Research Article Advertising market under pressure 2008 Advertising market under pressure Advertising market under pressure Advertising market under pressure Report locked, login or read more about how to purchase this report
Advertising market under pressure: TV ad revenues will struggle to match an already sluggish GDP growth in the next five years in Europe and the US. 2008 in particular is uncertain, between 'quadrennial' drivers (Sports, US elections) and adverse economic conditions
23-Jan-08
Adobe PDF Research Article European TV homes get HD-ready European TV homes get HD-ready European TV homes get HD-ready Report locked, login or read more about how to purchase this report
At end 2006, 12.8m households were equipped with HD-ready televisions-an average eight per cent penetration of TV homes. We expect the number of HD-ready households to grow to 94m at end 2011 (56 per cent of TV households). Of the current 12.8m HD-ready homes, we estimate that only 520,000 were already viewing HD-quality broadcasts at the end of 2006, mostly from pay TV (390,000). So about 12m households have an HDready set but are not viewing HD pictures.
15-May-07
Adobe PDF High-Definition Set-top Boxes and Chipsets: The European market High-Definition Set-top Boxes and Chipsets: The European market Report locked, login or read more about how to purchase this report
This report analyses the impact of the roll-out of high-definition TV services across Europe on the set-top box and chipsets business to 2010. The report includes latest forecasts for HD uptake in 17 key European territories; market size and forecasts for set-top boxes for all TV platforms, for other hi-def devices including games consoles and disc players; and market size and forecasts for the MPEG-4 decoding chipsets used in these devices. It includes an appraisal of the HD and MPEG-4 strategies of all the main suppliers of set-top boxes and MPEG-4 chipsets.
11-Apr-07
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