Chenyu Cui joined IHS Screen Digest in May 2012 as an analyst in the Games team and is based in Shanghai, China. Chenyu's research responsibilities include coverage of all Asia Pacific markets, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.
Chenyu graduated with an MA in Cultural and Creative Industries from King's College, London in Jan 2012. She also holds a BA in Journalism from Northeast Normal University, China and Edinburgh Napier University, UK.