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Eleni joined Screen Digest's Advertising team in October 2011. Her research focuses on online and mobile advertising across all countries and formats. She has played an integral role in expanding the online advertising intelligence in Screen Digest, most notably introducing programmatic buying data in the service.
She is the leading contributor to online advertising consultancies and projects, amongst which is the annual IAB Europe AdEx Benchmark study. Eleni works closely with the organisation and other key market players to shape the research agenda of the online advertising industry in Europe.
In addition to her topical expertise, Eleni also specialises in the Latin American region, where she tracks advertising from legacy media to emerging advertising platforms.
Eleni holds a BA (Hons) in Philosophy, Politics, and Economics from the University of Oxford and an MSc in International Relations from the London School of Economics. She is fluent in Greek and Polish and has an intermediate knowledge of French and Spanish.
Google results reveal strategic focus on display and mobile - 23 Apr 13
Advertising at Mobile World Congress 2013: A summary - 04 Mar 13
Dish Network launches new multimedia home gateway - 06 Feb 13
Yahoo forges sports deal with NBC in bid to revamp image - 17 Dec 12
Baidu and Yandex report strong search business, but mobile remains challenge - 31 Oct 12
More ads good for short-term, but quality of ads will drive future Facebook growth - 26 Oct 12
Google looks to the future with mobile, online video and real-time bidding - 23 Oct 12
Real-time bidding: investment continues, but challenges remain - 28 Sep 12
Data-driven Advertising: A Short Introduction - 12 Sep 12
Search outpaces display: Online advertising Q2 2012 results from AOL to Yandex - 03 Sep 12
Online Advertising Grows in Weak Economic Environment - 13 Aug 12
Future of Facebook revenues remains unclear - 27 Jul 12
European Online Advertising Expenditure: AdEx Benchmark 2011 - 09 Jul 12
AdEx 2011: Online advertising in Europe - 28 Jun 12
Real-time bidding fuels online growth - 03 Apr 12
Facebook's IPO filing reveals growth trends and key hurdles - 16 Mar 12
Yandex results confirm strong growth of Russian online ad market - 28 Feb 12
Google Q4 2011 results underscore future focus on display business - 24 Jan 12
Adobe extends ad-buying portfolio - 21 Dec 11
Google sees healthy ad business in booming online ad market - 20 Oct 11
UK Online Advertising Market Soars in Weak Economic Climate - 18 Oct 11
