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Richard Broughton, Senior Analyst, Head of Broadband Media

Richard Broughton

Richard Broughton heads IHS Screen Digest's London-based Broadband Media and Technology teams, following areas such as broadband access, digital media, video-on-demand and connected devices. He also heads IHS Screen Digest's research into advanced TV and cross platform services, covering such areas as IPTV, pay-TV video-on-demand and TV-based interactive applications. Richard has developed a number of highly detailed financial models describing many of these sectors, both for IHS Screen Digest's flagship Intelligence services and for bespoke consultancy projects.

For IHS Screen Digest's consulting business, Richard has worked with a diverse array of companies within and around the pay-TV and broadband sector, advising on strategy, providing expert insight into business practice and building industry forecast models. His experience spans due diligence, consumer research, strategy, customized modelling, marketing techniques and employee workshops. Richard is a regular speaker at industry events and frequently quoted in UK and international consumer and trade press.

Prior to joining IHS Screen Digest and focusing his attention on the media space, Richard's field was evolutionary biology and animal behaviour. He achieved a 1st class degree in Zoology from Cambridge University.



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