Robert Marich, with two decades experience in media-entertainment, has covered the film, TV programming, broadcasting, cable TV, satellite TV, music, IPTV, video games, wireless, websites-online, advertising and print sectors. He is author of business/academic book "Marketing to Moviegoers: A Handbook" (Focal Press 2005). As a writer, his media articles have been published by the Los Angeles Times, Variety, Hollywood Reporter, Advertising Age, Kagan Research and Forbes.