Vincent Létang, 40, is a senior analyst and head of advertising research with Screen Digest. Vincent has been a leading advertising expert for ten years. He is a regular voice at international events, bringing an informed and insightful mind to strategic advertising questions.

As head of the advertising practice, Vincent launched Advertising Intelligence in January 2009. Advertising Intelligence is a new Screen Digest online service focusing on television advertising and digital advertising market trends, globally. Vincent and his team of three are monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory and media consumption changes on advertising revenues across all media. The data focuses in particular on the quarterly performance of key television broadcasters as well as forecasting emerging digital advertising formats: mobile advertising, online video, digital out-of-home, in-game advertising. After little more than a year of existence 15 major clients have already subscribed to Advertising Intelligence including Discovery Networks, Orange France Telecom, Deutsche Telekom, Walt Disney, NBC Universal, Merrill Lynch Bank of America, TF1, Astra etc.

In 2010, Vincent and Screen Digest have been chosen by the Interactive Advertising Bureau (IAB Europe) to become their research partner for the completion of the Adex report on online advertising trends across Europe.

In 2006, Vincent also managed the Screen Digest study leading to the report published by the European Commission: 'Interactive content and convergence: Implications for the Information Society'. Before joining Screen Digest in 2005, Vincent has been head of the Media practice in BIPE consulting in Paris for six years. He was in charge of the Ad Barometer an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher. In his career Vincent has acted as consultant to a number of high profile clients including the European Commission, Sony, France Telecom, Lagardere, National Center for Cinema (CNC), Globecast, Microsoft, Ofcom.

Since joining Screen Digest, Vincent has been invited to speak in more than 15 international conferences including Siemens Media Industry SummIT 2010, Future TV Advertising Forum 2009, IBC 2009, SNPTV Université 2008-2009, IAB Interact 2009, Westminster Media Forum 2009. He is regularly quoted in the financial and specialized media (Financial Times, New Media Age, Guardian, Variety, L'Express, Reuters, CNBC, Bloomberg TV, Channel 4, etc.).

Vincent holds a masters degree in Economics from Dauphine University, and graduated from HEC Business School, in Paris, and graduated from HEC Paris, the #1 European Business School (FT ranking 2009).