Zhini joined IHS Screen Digest in July 2011 as a Research Analyst in both the Advertising and Television teams. Her research spans across the Asia and Pacific markets with a particular emphasis on China. She covers both ad-funded and pay TV, as well as advertising trends in all other media. Outside of TV, her main focus is on out-of-home and digital media advertising.

Zhini graduated Summa Cum Laude with a BSc degree in Finance from Indiana University of Pennsylvania, USA. Born in China, her second language is English, and she is currently studying Japanese.