TV advertising
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USA, North America
Television Intelligence - Jul 08
(HTML)
France, Europe
Television Intelligence - Jul 08
(HTML)
Germany, Europe
Television Intelligence - Jun 08
(HTML)
Denmark, Finland, Germany, Norway, Sweden, Europe
Television Intelligence - Jun 08
(HTML)
UK, Europe
Television Intelligence - Jun 08
(HTML)
France, Europe
Television Intelligence - Jun 08
(HTML)
Italy, Spain, Europe
Television Intelligence - May 08
(HTML)
A review of broadcasters' performance and strategies in an increasingly competitive environment
Mini Report - May 08
(PDF)
Spain, Europe
Television Intelligence - May 08
(HTML)
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Research shows that time-shift recording can increaseviewing, including commercials, but the evidence is mixed
Mini Report - Apr 08
(PDF)
UK,
Television Intelligence - Apr 08
(HTML)
, Europe
Television Intelligence - Mar 08
(HTML)
Germany, Western Europe
Television Intelligence - Mar 08
(HTML)
France,
Television Intelligence - Mar 08
(HTML)
UK,
Television Intelligence - Mar 08
(HTML)
Spain,
Television Intelligence - Feb 08
(HTML)
France,
Television Intelligence - Feb 08
(HTML)
Advertising market under pressure: TV ad revenues will struggle to match an already sluggish GDP growth in the next five years in Europe and the US. 2008 in particular is uncertain, between 'quadrennial' drivers (Sports, US elections) and adverse economic conditions
Mini Report - Jan 08
(PDF)
,
Television Intelligence - Jan 08
(HTML)
France,
Television Intelligence - Jan 08
(HTML)
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
Mini Report - Dec 07
(PDF)
,
Television Intelligence - Nov 07
(HTML)
France,
Television Intelligence - Nov 07
(HTML)
In 25 countries surveyed, public funds worth þ22.3bn in 2006
Mini Report - Nov 07
(PDF)
In-game advertising trend takes hold—but what price free?
Mini Report - Nov 07
(PDF)
France,
Television Intelligence - Oct 07
(HTML)
This year's TV ad revenue will show little progress
Mini Report - Sep 07
(PDF)
Spending on promotion of French films-especially via the internet-is burgeoning
Mini Report - Sep 07
(PDF)
UK,
Television Intelligence - Sep 07
(HTML)
France,
Television Intelligence - Aug 07
(HTML)
A slump in the total number of new commissions is caused by a lack of new series
Mini Report - Jul 07
(PDF)
UK,
Television Intelligence - Jul 07
(HTML)
A listing of the online video sites operated by broadcasters or which are displaying broadcast content.
Mini Report - May 07
(PDF)
France,
Television Intelligence - Mar 07
(HTML)
A year of change is coming as digital services are being dragged into existence
Mini Report - Feb 07
(PDF)
The European Parliament has voted on changes to the Television Without Frontiers Directive that brings in the concept of 'audio-visual services' to include non-linear operations
Mini Report - Jan 07
(PDF)
,
Television Intelligence - Dec 06
(HTML)
UK,
Broadband Media Intelligence - Dec 06
(HTML)
UK,
Television Intelligence - Dec 06
(HTML)
The only significant growth is in online advertising, with terrestrial television suffering the largest drop.
Mini Report - Oct 06
(PDF)
Online advertising now accounts for more than five per cent of ad spend in three countries
Mini Report - Jul 06
(PDF)
Away from the 'quadrennial' drivers (Olympics, presidential elections, etc) US television ad growth was modest in 2005 as cable and internet gain ground
Mini Report - Jul 06
(PDF)
A well-developed pay TV market
Mini Report - Jun 06
(PDF)
Television companies seek alternative revenue streams from diverse distribution means
Mini Report - Apr 06
(PDF)
For Europe's public broadcasters there is a steady
proportion of revenue from public funding sources,
including licence fees, which have risen slightly faster
than consumer prices
Mini Report - Dec 05
(PDF)
Overall advertising spending has been sluggish in the
US, UK and other parts of Europe in 2005, with
growth rates well down on last year. But recovery is
expected in 2006.
Mini Report - Dec 05
(PDF)
Top 10 companies account for nearly half the top 50's turnover
Mini Report - Jul 05
(PDF)
Viewing share figures for free-to-air broadaster are published on daily, weekly and monthly basis, but the full-year figures provide a chance to take stock of how successful the leading channels have been at slowing inevitable decline.
Mini Report - Feb 05
(PDF)
Mini Report - Oct 04
(PDF)
This report is the first comprehensive study of the state of public sector broadcasting in Europe's key markets - UK, France, Germany and Spain. The study was carried out by a research group of more than 20 specialist consultants between June and November 2003.
Mini Report - May 04
(PDF)
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