Wireless / mobile gaming
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Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
Management Report - May 08
(Print & PDF)
Denmark, New Zealand, Turkey,
Mobile Media Intelligence - Feb 08
The proposed merger of Activision and Vivendi Games Blizzard Entertainment is a sound strategic fit and could shake up the games industry
Mini Report - Dec 07
(PDF)
In-game advertising trend takes hold—but what price free?
Mini Report - Nov 07
(PDF)
Apple partners European mobile network operators for launch, scheduled for November
Mini Report - Oct 07
(PDF)
This report examines the commercial climate for massively multiplayer online games operations in North America and Europe. The MMOG market is sized by incumbent and emerging business models and subscription revenues and forecasts to 2011 are provided for North America and the key European markets. Also covered are current trends in content, IP and licensing.
, World
Games Intelligence - Mar 07
(HTML)
This major study of the online gambling industry profiles 30 operators , including the global market leaders in all sectors - sports betting, poker, gaming, exchange and spread betting. The report includes 11 years of historical and forecast data for gross margin and active clients between 2000 to 2010 and detailed historical data for individual operators
Wimax and 3.5G networks develop their challenge to wi-fi's hot-spots.
Mini Report - Apr 06
(PDF)
This must-have report on mobile gaming looks at the value chain for the wireless gaming market and assesses all the key players. The report looks at mobile specialist content providers, developers and assesses the challenges and trends facing the industry. Included are revenue and handset market forecasts as well as a directory of over 200 mobile games developers and publishers.
Management Report - Nov 05
(Print & PDF & HTML)
- FREE Sample
This groundbreaking report from Screen Digest is the first publication to identify the world's most profitable games software publishers and reveals the strategies that have led to their success. Employing analytical techniques never before applied to the games sector, the report critically examines a range of operating strategies as well as strategies for growth.
This report assesses the rapidly developing market for the digital downloading of PC and console games as well as Games on Demand. With historical and forecast data to 2010, the report is the most detailed analysis to date of this increasingly important sector of the games industry.
Management Report - Aug 05
(Print & PDF & HTML)
- FREE Sample
But most spend less than EURO100 a year on new games and pirate copies account for more than a quarter of all games owned
Mini Report - May 05
(PDF)
This new report from Screen Digest is the only source of data available on the structure and dynamics of the European games industry. It contains a thorough analysis of the changing factors affecting the key players throughout the games value chain. The report is published in association with ELSPA.
After many years of anticipation, it is fair to conclude that the mobile games market finally arrived in 2003. Japan and Korea aside, the main territories of the world had merely flirted with wireless gaming since 1999, when the first WAP and SMS projects went live. Throughout this period, developers and aggregators bemoaned the general lack of interest from network operators in the sector.
Mini Report - Jan 05
(PDF)
This new report from Screen Digest outlines mobile phone network operator strategies for wireless gaming across Europe, North America and the Asia Pacific region. The report includes forecasts to 2010 for games revenues, enabled handsets and monthly ARPUs for games subscribers. Games deployments and pricing strategies for each operator are covered in detail.
Management Report - Oct 04
(Print & PDF & HTML)
- FREE Sample
Screen Digest has already produced three highly acclaimed Interactive Leisure Software reports with the trade association ELSPA. We've applied the same level of rigour to the production of this report, using expert authors to provide the analysis and the Screen Digest computer model to deliver informed forecasts and projections.
Management Report - Jun 02
(Print & PDF)
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