Based in London, Mr Cunningham is responsible for spearheading international business growth opportunities for UPIE. He oversees international sales, distribution and marketing for all home entertainment titles under the Universal banner. He manages UPIE's home entertainment acquisitions, legal and business affairs, as well as commercial development and strategic planning on an international basis. UPIE has wholly-owned operating companies in 24 countries around the world and licences product to over 100 additional international territories.

Eddie Cunningham has direct operational responsibility for all international home entertainment including, Europe, Asia, Latin America and Australia.

Previous to his appointment in November 2006, Mr Cunningham was responsible for Universal home entertainment operations as Regional Managing Director of the UK, Ireland, Nordics, Australia and New Zealand.

Mr Cunningham has been with the Company for 11 years and under his stewardship he has built the UK home entertainment division into a UK market leadership position, with 16% market share. The UK operation has an almost unique business in locally created and produced Special Interest programming, including the signing and development of talent. Artists working with Universal Pictures UK include: Billy Connolly, Ricky Gervais, Peter Kaye, Lee Evans and Michael Flatley.

Prior to joining the Company, Mr Cunningham had a number of retail and distribution posts. He was an operating board member of the Woolworths retail business and a Commercial Director of Entertainment UK, the biggest entertainment software distributor outside the US.

Universal Pictures International Entertainment is part of Universal Pictures, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.