With recent high profile original content moves from players such as Netflix and Amazon, the panel aims to discuss the role of web-originals for media companies. What currently makes a successful web original? Does original content on sites such as YouTube and Dailymotion pose a renewed threat to incumbent broadcast players? How should traditional media companies be using web originals to secure their future?

Real-time bidding (AKA programmatic buying) represents one of the fastest growing segments of the online display advertising landscape, and we are now seeing the early stages of its adoption in the online video sector. The panel will discuss the role of data-driven advertising in the online video landscape, looking at the possible impact on premium video players.

2012 saw a plethora of subscription services launch across Europe, with Netflix at the forefront in a number of markets. But the success of different business models varies hugely between markets ? while subscription may have taken off in one, transactional/PPV models may still dominate in another. Our panellists will discuss which business models are working for them and why. Does specific content work better ad-funded or in a subscription? And do certain demographics react in dissimilar ways to different business models?

Tablets now represent the most important device for BBC iPlayer video consumption after the PC, while smartphones now account for a quarter of YouTube traffic globally. Smart TVs are one of the fastest growing connected video platforms. But what makes a successful app on a connected device? The panel will discuss which devices are best to target, what has been shown to work (or not work), and how companies should be looking to tailor applications for maximum effect.