Advertising Intelligence: research on TV, online, mobile, radio, cinema and OOH advertising

China's TV advertising industry keeps growing | 19 Jan 12 tags › China's TV advertising market grew by 11 per cent in 2011 to a market volume of Euro 24bn. Key metrics such as adspend per capita highlight that TV advertising is still undercapitalized. But regulatory changes are threat to sustainability of double-digit growth looking forward.

Market Monitor: TV advertising in CEE (2011) | 01 Dec 11 tags › Still in 2011, the 2009 recession dominates the TV advertising market development in Central and Eastern Europe (CEE). The question of convergence with Western Europe has been replaced in most CEE TV advertising markets with concerns about when growth will resume. This market monitor documents the post-recession market development in 12 CEE TV advertising markets and analyses their prospects for further growth. It concludes that the CEE region is dividing into a high-growth segment, lead by Turkey, Russia and Ukraine and a large rest struggling to reach pre-recession double-digit growth rates.

What the Global Market Turmoil means for IHS Forecasts - An early response | 06 Sep 11 IHS Has Downgraded Its Forecasts for Both the United States and Europe. Incoming data point to a much more fragile economic recovery in both Europe and the United States. As a result, IHS Global Insight has revised down the growth outlook for 2011 from 2.5% to 1.6% for the United States and from 1.9% to 1.7% for the Eurozone. Similarly, the growth outlook for 2012 has been cut from 2.6% to 1.9% for the United States and from 1.5% to 1.0% for the Eurozone.

Asia-Pacific region boosts JCDecaux revenues in 2011 | 27 Jan 12 tags › Global out-of-home (OOH) advertising market leader JCDecaux (JCD) reported ?2,463m FY2011 revenues, equivalent to a 4.8 per cent year-on-year growth rate. Organic growth stood at 5.7 per cent and Q4 revenues at ?716m.

Google Q4 2011 results underscore future focus on display business | 24 Jan 12 tags › Google reported 25 per cent year-on-year growth in Q4 2011, reaching total global revenue of $10.6bn. Revenue from Google-owned sites amounted to $7.3bn or 69 per cent of total revenues, while that generated...

Chinese regulator imposes stricter rules on TV programming and advertising | 19 Jan 12 tags › New restrictions on China's TV programming and advertising scheduling have come into force 1 January 2012, following the publications of two policy papers by State Administration of Radio, Film and...

Branding & video: a new paradigm for online advertising | 24 Oct 11 This presentation analyses the role of online video in the wider ecosystem of brand advertising. Whereas overall brand advertising as share of GDP is going to decline until the end of our forecast period in 2015, online advertising is experiencing a renaissance of brand advertising. Online video is a critical driver for this and attracts new advertiser categories, most notably FMCGs, from TV to online. However TV advertising will remain indispensable for large brand messages, even in the age of online video and changing marketing philosophies. Within online advertising, data is the new oil. Real-time-bidding, backed by a vast amount of multisource, live consumer data, is turning online advertising into a market place. This opens up new opportunities for targeting, but also entails a bifurcation of video advertising between branding and performance.

Future scenarios for TV advertising | 11 Jul 11 Daniel Knapp presented at Screen Digest's Digital Media Breakfast 2011 in Paris. His presentation focused on the wider strategic implications of the 2011 advertising slump for European TV broadcasters. A focus on current Market trends is supplemented by an analysis of alternative advertising formats within the linear broadcast environment, such as product placement, green button and targeted TV advertising.