Advertising Intelligence: research on TV, online, mobile, radio, cinema and OOH advertising

Online Video Growth for RTL Group | 30 Mar 13 tags › European broadcaster RTL Group reported a 25 per cent increase in online video consumption in 2012, with its services generating over 2.4bn user-requests for professionally-produced content. Mobile and tablet devices have been a key focus for the group, which operates free-to-air TV channels in Germany, France, the Netherlands and other countries. Through 2012, the company relaunched a number of its catch-up TV apps, integrating social media functionality with the aim of helping to drive uptake and usage.

TV Advertising Markets in CEE: Hope for Many, Growth for Few | 13 Feb 13 tags › High hopes were attached to the TV advertising market in Central and Eastern Europe (CEE) in 2012. After strong growth in 2011, recovery from the long downturn that had started in 2008 seemed to finally be on track. Yet, 2012 failed to deliver as only five out of 14 TV ad markets in CEE tracked by IHS recorded growth. Even major sports events such as the European football championship hosted by Poland and Ukraine failed to bring an uplift. This market monitor documents the status quo of TV advertising in CEE, its underlying factors and provides a perspective on future growth potential.

Dish Network launches new multimedia home gateway | 06 Feb 13 tags › During CES 2013, US satellite operator Dish Network announced 'Hopper with Sling', its second generation Multimedia Home Gateway (MHG). New features of the STB include in-built transcoding functionality and side-loading - a feature enabling users to move recorded DVR content from the Hopper MHG to an external storage medium, such as a tablet, and consume this content without an active internet connection. In addition, Dish is also rolling an ensemble of advanced measurement technologies into both its first and second-generation Hoppers, which will allow advertisers to bid for advertising space in real-time.

YouTube subscription channels herald 2nd dawn of paid multichannel fragmentation | 13 May 13 tags › Online video service YouTube has launched a pilot subscription option as part of its partner programme, with an array of 53 thematic channels available to YouTube users for a monthly fee of $0.99 upwards. Each...

CME's sudden Czech market share loss is more than a blip | 03 May 13 tags › The continued competition between Central European Media Enterprises (CME) and Modern Times Group (MTG) has caused a rupture in the Czech advertising market. Following our previous analysis of MTG's...

Modern Times Group's advertising strategy pays off in CEE | 24 Apr 13 tags › Modern Times Group (MTG) reported a one per cent year-on-year net revenue decline to SEK3,223m (?370m) for Q1 2013. Eliminating the exchange rate effect however, the group's total net revenues have...

An Algorithmic Future for TV Advertising? | 26 Mar 13 tags › Daniel Knapp, Director of Advertising Research at IHS, presented at Advertising Week Europe in London on 19 March 2013. Available here is an extended version of his presentation. It looks at the status quo of TV advertising in Europe, highlights new monetization opportunities in an emergent multiscreen TV world and investigates how new forms of audience buying from the online display are taking hold of other screens, including TV.

The Changing Face of Online Display Advertising | 22 Oct 12 tags › Daniel Knapp., Director of Advertising Research, presented at the IHS event 'The Future of Digital Media Distribution'. His presentation examined the development of online display advertising from a 'dumb' banner to data-fuelled, complex ecosystem.