Advertising Intelligence: research on TV, online, mobile, radio, cinema and OOH advertising

Dashboard Reports Analyst Commentary Presentations

Reports

Market Monitor: 'Big 8' European Broadcasters | 24 Aug 10 tags › | This quarterly report combines Advertising Intelligence data and analyst commentary covering key European broadcasters' advertising revenues and ad revenue prospects for 2009-2014.

Market Monitor: Advertising in the Big Five | 24 Aug 10 tags › | This quarterly report combines Advertising Intelligence data and analyst commentary covering economic prospects and advertising revenue forecasts for 2010 and 2011.

Market Monitor: TV advertising in CEE H1 2010 | 23 Aug 10 tags › | Screen Digest has published the second edition of its biannual market monitor on TV advertising in Central and Eastern Europe (CEE). The report analyses the impact of the financial and economic crisis on CEE TV advertising markets and assesses the potential for 2010 and 2011 recovery. In addition, the report benchmarks crucial development indicators for CEE TV advertising markets, assessing their ...

Analyst commentary

Ad dollars flow back into agencies | 27 Aug 10 tags › | The recovery of advertising markets this year is reflected in the revenues of global advertising agencies in the second quarter. Aggregating the global revenues of Big Five agencies (WPP, Omnicom, Publicis,...

RTL and ProSiebenSat.1 to launch catch-up portal | 16 Aug 10 tags › | German commercial broadcasters RTL and ProSiebenSat.1 have revealed they are planning to launch an online TV portal in Germany and Austria, offering a single point of access for catch-up TV content. The...

US TV advertising growth in Q2 was explosive | 06 Aug 10 tags › | The recovery in US TV advertising spending is far more robust than the lukewarm improvement in the general economy. In Q2 media company earnings, three TV advertising trends are evident: · Local...

Presentations

The future of television advertising formats | 02 Jul 10 tags › | Presentation made by Vincent Létang - senior analyst and head of advertising research - at the 'Université d'été' conference organised by SNPTV on 29 June 2010. SNPTV is the French trade organisation promoting television advertising. Vincent presented Screen Digest's forecasts for TV advertising revenues in Europe and findings on advanced television advertising formats (Red Button, Green Button, T...

EPGs in Western Europe | 01 Jul 10 tags › | At the 'Interactive TV perspectives' conference organised by AFDESI in Paris on 28 June 2010, Vincent Létang, senior analyst and head of advertising research, presented the main findings a Goldmedia/Screen Digest study on 'Electronic Programme Guides and TV Middleware Applications'. The presentation includes findings on EPG business models and value chain, as well as advertising opportunities.