This table provides multichannel TV advertising revenue per multichannel household, across all countries covered by Advertising Intelligence. Unless specified otherwise, 'multichannel' refers to all channels apart from the 'national' channels, whatever their distribution (cable, terrestrial, satellite) or business model (pay or free-to-air). Historical figures are accompanied by five year forecasts. This metric serves as a benchmark to assess the maturity of the multichannel TV advertising landscape.