This table shows TV net advertising revenues (NAR) by television household across all markets covered by Advertising Intelligence. It includes historical data as well as five year projections. This ratio differs from NAR per capita and is particularly useful for countries where TV penetration is not yet universal. Net advertising is defined as net of ratecard discounts and agency commissions. To allow comparison, NAR per TV household per capita is in Euros, using current exchange rates at annual average rate.