This table shows net annual TV advertising revenue (NAR) for ?national? channels by country, for all countries covered by Advertising Intelligence. ?Net advertising revenues? means net of ratecard discounts or agency commissions unless stated otherwise. 'National channels' refers to free-to-view, nationwide, general-interest channels, sometimes locally referred to as 'analogue' or 'terrestrial' or 'historic' channels. It generally includes three to six incumbent channels in each country. Historical figures are accompanied by five year forecasts. Data is converted to Euros, using current exchange rates at annual average rate.