An aggregation of all unique advertising data for Western Europe in IHS Screen Digest's Advertising Intelligence database. The workbook includes overviews of the advertising market in Western Europe broken down by media - television (split by national and multichannel TV), Internet (online display, online video and online search), radio, newspapers, magazines, out-of-home (OOH), cinema and mobile content. All figures are shown in mutliple currencies, and are forecast for five years. Derived figures such as growth, GDP ratios and market shares are also included. More detail for advertising on specific media in Western Europe is given on subsequent tabs. For television these include TV advertising revenues per home, per capita, and per multichannel TV home, and TV advertising's share of total television revenue. Advertising revenues of the main TV broadcasters in Western Europe, both annual and quarterly where available. Further detail is also given for out of home (OOH) advertising, including total OOH revenues, growth, market share, digital OOH revenues, active digital out of home screens, revenue per digital OOH screen. Again, all out of home advertising numbers in Western Europe are forecast for five years.