Free-to-view streams and revenues in Italy. It contains annual data and forecasts, year-on-year growth rates in volume and value and average buy rates per broadband household in Italy, both for the total market and split by genre. The table also indicates the average in-stream and display CPMs for the total market in Italy, and includes average revenue per broadband household in Italy. Genre splits include an indication of what proportion of total streams and revenue the genre accounts for.