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Australia
Overview
All Mobile Media data for Australia
| May 21, 2013
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This workbook is an aggregation of all mobile data for Australia in the Screen Digest database. This sheet has detailed insights into: mobile media consumption, mobile media revenues by media genre, smartphone shipments, and the performance of mobile operators. It includes basic mobile subscriber numbers, prepay and postpay (contract), 3G, 3.5G and 4G subscribers where available, mobile ARPUs for contract, prepay, voice, message and content, and mobile revenues for voice messaging and content. All the above metrics for individual mobile operators in Australia are also included, plus market shares, net additions, growth. All revenue figures for Australia are in euros and dollars. Comprehensive and detailed data on mobile content services in Australia, including mobile music subscription services, mobile music downloads, breakdowns by business model (bookclub, rental) and by content type (full track single, FT album, music video, personalisation, mastertones, ringback tones etc). All mobile music revenues for Australia are given at consumer and label level. Summary of mobile games services in Australia - subscription, download and rental (pay-per-play) services - revenues by each business model, number of downloads, rentals and mobile games subscribers. Mobile broadcast TV and unicast TV services in Australia, mobile TV revenues, mobile pay-per-view TV and subscription TV, subscriptions by mobile TV technology. Mobile video services available in Australia - pay-per-download, pay-per-stream and subscription revenues. Number of items consumed by business model. Mobile advertising revenues split by mobile search, mobile display and mobile messaging . Mobile broadband services, mobile broadband connections by operator in Australia, and mobile broadband revenue by business model. All metrics throughout the whole mobile media database are forecast for five years. The application store data includes a forecast for the addressable market, total revenues and downloads per user and are only available for the following countries: USA, Canada, Switzerland, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands and Spain. Many of the metrics are available quarterly as well as annually.
Country summary
| May 21, 2013
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This table features a summary of a selection of our mobile intelligence historical and forecast data for Australia. It includes forecasts for 3G subscriptions, prepay/contract splits, content revenues, mobile music, mobile games, mobile TV, mobile video, and mobile advertising forecasts There are many additional metrics available in the All Mobile Media sheet.
Country totals
Subscriptions
| May 21, 2013
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This table features total mobile subscription forecasts and historicals for Australia. It also includes penetration rates, net additions and prepay/contract splits. Quarterly mobile subscription data for Australia going back to Q4 2002 is also available.
3G subscriptions
| May 08, 2013
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This table features total 3G mobile subscription forecasts and historicals for Australia. It also includes 3G penetration rates and net additions. Quarterly mobile 3G subscriptions for Australia (back to Q4 2002) is also available. All 3G subscriber forecasts for Australia are five year forecasts.
ARPUs
| May 08, 2013
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This table features Average Revenue Per User (ARPU) forecasts and historicals for Australia. The ARPU data is broken down between different revenue sources - voice, messaging and content - and different business models - prepay and contract. Quarterly ARPU historical data going back to Q4 2002 is also available for each of these categories in Australia. This table only features forecasts for total and content ARPU. Our content ARPU figures include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems. Mobile ARPU forecasts for Australia are all five year forecasts.
Revenues
| May 08, 2013
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Total five year mobile revenue market forecasts and historicals for Australia. The revenue data is broken down between different revenue sources - voice, messaging and content - and different business models - prepay and contract. Quarterly revenue historical data for Australia going back to Q4 2002 is also available for each of these categories. This table only features forecasts for total and content revenues. Our content revenue figures include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video in Australia. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Operator-level breakdowns
Subscriptions
| May 08, 2013
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A breakdown of total subscriptions by mobile network operator in Australia. Quarterly mobile subscription historical breakdown going back to Q4 2002 is available on the second tab. Forecast subscriptions by operator in Australia are all five year forecasts.
3G subscriptions
| May 08, 2013
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This table features historical and forecast breakdowns of total 3G subscriptions at the operator level in Australia. Quarterly 3G subscriptions historical breakdown going back to Q4 2002 is available on the second tab.
ARPUs
| May 08, 2013
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This sheet features average revenue per user (ARPU) forecasts and historicals by mobile network operator in Australia split into categories: post pay, pre pay, content, voice and messaging ARPU. Quarterly ARPU historical data going back to Q4 2002 is also available for each mobile operator in Australia. Our mobile content ARPU figures for Australia include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Revenues
| May 08, 2013
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Mobile revenue forecasts and historicals by mobile network operator in Australia split into categories: content, voice and messaging revenues. Quarterly revenue historical data going back to Q4 2002 is also available for each mobile operator in Australia. Our mobile content revenue figures for Australia include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Devices
Smartphones installed base forecast
| May 21, 2013
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Summary of handsets and smartphones shipments for Australia, smartphone share of the handset market and annual growth rates. Shipments by handset manufacturers and by operating system aren?t available at country level. Those tables are available in the regional sections of Mobile Technology Intelligence (i.e. Europe, North America and World) instead.
All mobile content and services
Total mobile advertising market
| May 21, 2013
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This table gives an overview of our mobile advertising forecasts in Australia. The data is broken down by advertising to search, display and mobile messaging.
Total smartphone apps
| May 21, 2013
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This data includes all smartphone application store revenues and downloads (excludes tablets, and mobile advertising). Data is split by business model for paid downloads and in-app purchases/other revenues.
Total mobile games market - all services (handsets)
| May 21, 2013
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This table provides total revenues and downloads for all mobile games services for smartphones and feature phones (excluding tablets). This data includes all native, operator and third-party application stores, browser-based services and mobile social network games. This data is split by business model for paid downloads and in-app purchase/other revenues.
Total mobile music market
| May 08, 2013
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This sheet is an overview of the total mobile music market for Australia, this includes unit downloads and subscriptions, revenue splits by business model for full track retail services, subscription and personalisation services, and label and publisher revenues.
Mobile music retail
| May 08, 2013
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This sheet provides historical and forecast data for mobile full track retail downloads and revenues (split for album and single track downloads) with consumer level, label and publisher revenues.
Mobile music subscriptions
| May 08, 2013
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This sheet provides mobile music subscription forecast and historical data for radio, on-demand and bookclub mobile music subscriptions and revenues for Australia. This data includes consumer level, label and publisher revenues.
Mobile music personalisation
| May 08, 2013
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This sheet provides historical and forecast data for mobile music personalisation services in Australia, this includes download and revenue data for ringback tones and mastertones . This data includes consumer level, label and publisher revenues.
Mobile content - operator services
Mobile linear TV
| May 08, 2013
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This table features linear mobile TV forecasts for both services delivered over the cellular network (i.e. unicast) and services delivered over a broadcast network (e.g. DVB-H, MediaFLO, ATSC M/H, etc.) in Australia.
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