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Italy
Overview
All Mobile Media data for Italy
| June 13, 2013
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This workbook is an aggregation of all mobile data for Italy in the Screen Digest database. This sheet has detailed insights into: mobile media consumption, mobile media revenues by media genre, smartphone shipments, and the performance of mobile operators. It includes basic mobile subscriber numbers, prepay and postpay (contract), 3G, 3.5G and 4G subscribers where available, mobile ARPUs for contract, prepay, voice, message and content, and mobile revenues for voice messaging and content. All the above metrics for individual mobile operators in Italy are also included, plus market shares, net additions, growth. All revenue figures for Italy are in euros and dollars. Comprehensive and detailed data on mobile content services in Italy, including mobile music subscription services, mobile music downloads, breakdowns by business model (bookclub, rental) and by content type (full track single, FT album, music video, personalisation, mastertones, ringback tones etc). All mobile music revenues for Italy are given at consumer and label level. Summary of mobile games services in Italy - subscription, download and rental (pay-per-play) services - revenues by each business model, number of downloads, rentals and mobile games subscribers. Mobile broadcast TV and unicast TV services in Italy, mobile TV revenues, mobile pay-per-view TV and subscription TV, subscriptions by mobile TV technology. Mobile video services available in Italy - pay-per-download, pay-per-stream and subscription revenues. Number of items consumed by business model. Mobile advertising revenues split by mobile search, mobile display and mobile messaging . Mobile broadband services, mobile broadband connections by operator in Italy, and mobile broadband revenue by business model. All metrics throughout the whole mobile media database are forecast for five years. The application store data includes a forecast for the addressable market, total revenues and downloads per user and are only available for the following countries: USA, Canada, Switzerland, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands and Spain. Many of the metrics are available quarterly as well as annually.
Country summary
| June 13, 2013
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This table features a summary of a selection of our mobile intelligence historical and forecast data for Italy. It includes forecasts for 3G subscriptions, prepay/contract splits, content revenues, mobile music, mobile games, mobile TV, mobile video, and mobile advertising forecasts There are many additional metrics available in the All Mobile Media sheet.
Country totals
Subscriptions
| May 29, 2013
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This table features total mobile subscription forecasts and historicals for Italy. It also includes penetration rates, net additions and prepay/contract splits. Quarterly mobile subscription data for Italy going back to Q4 2002 is also available.
3G subscriptions
| May 29, 2013
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This table features total 3G mobile subscription forecasts and historicals for Italy. It also includes 3G penetration rates and net additions. Quarterly mobile 3G subscriptions for Italy (back to Q4 2002) is also available. All 3G subscriber forecasts for Italy are five year forecasts.
4G Subscriptions
| May 21, 2013
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This table features total 4G LTE mobile subscription forecasts and historicals for Italy. It also includes 4G net additions, penetration rates, subscriptions growth (year-on-year, as a share of total subscriptions, as a share of 3G+ subscriptions, and as a share of population for Italy).
ARPUs
| May 17, 2013
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This table features Average Revenue Per User (ARPU) forecasts and historicals for Italy. The ARPU data is broken down between different revenue sources - voice, messaging and content - and different business models - prepay and contract. Quarterly ARPU historical data going back to Q4 2002 is also available for each of these categories in Italy. This table only features forecasts for total and content ARPU. Our content ARPU figures include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems. Mobile ARPU forecasts for Italy are all five year forecasts.
Revenues
| May 17, 2013
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Total five year mobile revenue market forecasts and historicals for Italy. The revenue data is broken down between different revenue sources - voice, messaging and content - and different business models - prepay and contract. Quarterly revenue historical data for Italy going back to Q4 2002 is also available for each of these categories. This table only features forecasts for total and content revenues. Our content revenue figures include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video in Italy. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Operator-level breakdowns
Subscriptions
| May 17, 2013
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A breakdown of total subscriptions by mobile network operator in Italy. Quarterly mobile subscription historical breakdown going back to Q4 2002 is available on the second tab. Forecast subscriptions by operator in Italy are all five year forecasts.
3G subscriptions
| May 17, 2013
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This table features historical and forecast breakdowns of total 3G subscriptions at the operator level in Italy. Quarterly 3G subscriptions historical breakdown going back to Q4 2002 is available on the second tab.
ARPUs
| May 21, 2013
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This sheet features average revenue per user (ARPU) forecasts and historicals by mobile network operator in Italy split into categories: post pay, pre pay, content, voice and messaging ARPU. Quarterly ARPU historical data going back to Q4 2002 is also available for each mobile operator in Italy. Our mobile content ARPU figures for Italy include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Revenues
| April 29, 2013
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Mobile revenue forecasts and historicals by mobile network operator in Italy split into categories: content, voice and messaging revenues. Quarterly revenue historical data going back to Q4 2002 is also available for each mobile operator in Italy. Our mobile content revenue figures for Italy include mobile Internet data plans, browsing and email as well as content such as mobile games, music, TV and video. They exclude SMS and MMS messaging revenues, but may include revenues from 'instant messaging' systems.
Devices
Mobile handsets and smartphones forecast
| May 21, 2013
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Summary of handsets and smartphones shipments for Italy, smartphone share of the handset market and annual growth rates. Shipments by handset manufacturers and by operating system aren?t available at country level. Those tables are available in the regional sections of Mobile Technology Intelligence (i.e. Europe, North America and World) instead.
All mobile content and services
Total mobile advertising market
| May 21, 2013
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This table gives an overview of our mobile advertising forecasts in Italy. The data is broken down by advertising to search, display and mobile messaging.
Total smartphone apps
| May 21, 2013
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This data includes all smartphone application store revenues and downloads (excludes tablets, and mobile advertising). Data is split by business model for paid downloads and in-app purchases/other revenues.
Apple App Store
| May 21, 2013
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Summary of mobile application data in for Apple?s App Store in Italy. The data presented in this table includes total forecasts for application downloads (and the % of which are free), annual growth in downloads, downloads per user, total revenues, annual growth in revenues, revenues per user and industry revenues. This is only for Apple App Store and therefore does not include application sold via Google Play (Android apps), BlackBerry App World and other application stores are excluded.
Total mobile games market - all services (handsets)
| June 10, 2013
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This table provides total revenues and downloads for all mobile games services for smartphones and feature phones (excluding tablets). This data includes all native, operator and third-party application stores, browser-based services and mobile social network games. This data is split by business model for paid downloads and in-app purchase/other revenues.
Total mobile music market
| April 10, 2013
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This sheet is an overview of the total mobile music market for Italy, this includes unit downloads and subscriptions, revenue splits by business model for full track retail services, subscription and personalisation services, and label and publisher revenues.
Mobile music retail
| April 10, 2013
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This sheet provides historical and forecast data for mobile full track retail downloads and revenues (split for album and single track downloads) with consumer level, label and publisher revenues.
Mobile music subscriptions
| April 10, 2013
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This sheet provides mobile music subscription forecast and historical data for radio, on-demand and bookclub mobile music subscriptions and revenues for Italy. This data includes consumer level, label and publisher revenues.
Mobile music personalisation
| April 10, 2013
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This sheet provides historical and forecast data for mobile music personalisation services in Italy, this includes download and revenue data for ringback tones and mastertones . This data includes consumer level, label and publisher revenues.
Mobile content - operator services
Total mobile video market
| April 08, 2013
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This table summarises our mobile video forecasts for Italy, split between linear and non-linear mobile videos services available in Italy.
Mobile linear TV
| April 08, 2013
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This table features linear mobile TV forecasts for both services delivered over the cellular network (i.e. unicast) and services delivered over a broadcast network (e.g. DVB-H, MediaFLO, ATSC M/H, etc.) in Italy.
Mobile video on demand
| April 08, 2013
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This table includes revenue and usage forecasts for mobile video on demand services in Italy. User generated content services like YouTube are excluded from this data.
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