US Advertising Intelligence

Dashboard Reports Analyst Commentary Presentations

Reports

Search advertising returns to double-digit growth | 18 Feb 10 tags › | This report looks at Google's results in Q4 2009, full-year 2009 and provides forecasts for 2010 with a focus on US and UK performance. Screen Digest looks at the fundamental factors driving the rise of online search advertising both on the demand side (clients categories) and the user side (continuing growth in search engine usage), while analysing the significance and potential consequences of t...

US Online Adspend To Decline 5% in 2009 | 08 Apr 09 tags › | Screen Digest has revised its forecasts for online advertising in the US downwards following a weak fourth quarter 2008 for the medium. Screen Digest now expects online advertising to decline 4.8% in 2009 to $22.8bn. This follows six years of successive double-digit growth. We expect all sub-categories except online video to decline in 2009. We expect display to decline 3.6%, with a 26% rise in vi...

Media markets: just how recession resistant are they? | 24 Nov 08 tags › | Given the widely accepted view that the worldwide economy is heading into recession, GMI analyzes the metrics of key media markets in the US since WWII to measure how they have stood up to previous downturns. Generally, consumer-paid models stand up better to recessionary pressures than advertising models and recessions have little impact on adoption of media technology.

Analyst commentary

US TV advertising growth in Q2 was explosive | 06 Aug 10 tags › | The recovery in US TV advertising spending is far more robust than the lukewarm improvement in the general economy. In Q2 media company earnings, three TV advertising trends are evident: · Local...

Google's Q4 surge reflects global re-acceleration in search | 10 Feb 10 tags › | Google reported better-than-expected revenues in Q4 2009 – up 17 per cent year-on-year (yoy). US revenues were up 11 per cent yoy and revenues generated internationally climbed 23 per cent yoy, (21 per...

US outdoor advertising continues to feel recession | 02 Oct 09 tags › | The American out-of-home (OOH) advertising market has declined by 18 per cent year-on-year in Q2 2009, to $1.82bn, after falling by 18 per cent too in the first quarter too according to the latest figures...

Presentations

Advanced TV advertising trends | 18 May 10 tags › | Head of advertising Vincent Létang presents Screen Digest's views on advanced television advertising trends. The presentation was delivered at Advanced advertising conference: 'Towards interactivity and addressability' conference in Amsterdam, on May 11, 2010. It addresses the challenges to traditional TV advertising formats, the impact of DVRs and the opportunities associated with alternative adv...