Last updated: June 13, 2013

Represents the average price paid by consumers when buying DVDs in all countries covered by Video Intelligence. This figure is obtained by dividing the number of retail units sold into total consumer spending on retail (sell-through) DVDs and then cross checked against industry sources. As a result the average retail DVD consumer price quoted represents the actual price paid rather than the SRP (suggested retail price) or list price. The average DVD price is provided in local currency, US$ and Euros. VAT/sales tax included in International prices