Currently, multichannel penetration in Georgia is relatively low, reaching about 30 per cent of total households. DTT has not yet launched, the only players are cable TV and IPTV operators. At least for some time Magticom will not have to compete with any platform in rural areas and may hope to gain subscribers in urban areas too. Nonetheless, even if DTT had already launched in Georgia, it is hard to expect it to compete with a high-end offer planned by Magticom. On the contrary, it is likely that sooner or later, Magticom will show some interest in the low-budget market, following the example of Eastern European markets like Poland - where ITI launched first the high-end N, and two years later the pre-paid service Telewizja Na Karte.

For the moment, however, the lack of competition may help Magticom to keep the prices for its TV service at a higher level. Combining mobile telephony and satellite TV is rather rare on the European market, although there are several telecommunications companies which launched satellite TV. These are, however, typically incumbent telcos focusing on fixed telephony and internet; and even if mobile telephony is provided by their sister-companies, mixing mobile telephony with satellite TV happens only sporadically (an example of combining these services is Romania's Romtelecom).

The only operator in Europe which combines satellite TV services with mobile telephony is Poland's Cyfrowy Polsat. After a successful growth for its satellite TV platform in 2006-9, the company launched mobile telephony on its own network, complemented later with mobile internet. The services have not been as successful as TV. Recently, Cyfrowy decided to buy one of the largest Poland's mobile telephone operators, Plus.