October 12, 2011

Engagement for the upper tier of Facebook games has been seeing a gradual to-date decline throughout 2011. Defined as the ratio of daily-to-monthly active users, engagement offers an insight into the proportion of monthly users that play a game on a given day. IHS Screen Digest looks at the engagement for the Top 40 Facebook games on a weekly basis, and for the Top 20 operators on a monthly basis. Both measures display a gently declining trend across nine months since the outset of 2011.

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