With several major Studios now agreeing to license titles in DivX a number of stores are delivering titles in this format, including Warner Bros' own online service in France.

By enabling DVD burning the use of DivX allows consumers to transfer movies from the PC to the TV. CinemaNow, owned by Sonic Solutions, operates a similar download-to-burn service using CSS copy protection.

However, there are significant obstacles to both burning solutions including:

• The lengthy download and burning process. CinemaNow advises customers that this can take around 3 hours in total.
• The requirement to buy blank media
• In the case of DivX files, the need to register DivX compatible devices prior to video playback.

As a result burning has not developed into a mass-market proposition and is unlikely to do so in the future.

The use of DivX by a growing number of services highlights the continuing problems brought by incompatible DRM solutions. DivX joins Apple's FairPlay, Microsoft's Windows Media and Sony's Marlin (amongst others) in a growing list of digital copy protection formats. If a content store is closely integrated with a device (e.g. Apple's iTunes and iPod or Microsoft's Xbox Live Video Marketplace and Xbox 360 console) consumers may be unaware or unconcerned that purchased files cannot be played back on other hardware. But users buying files from a browser-based store which exists outside of a closed ecosystem, such as Film Fresh, are likely to be frustrated by the lack of compatibility with many devices.