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May 19, 2011
Cinram International Income Fund has entered into a multiyear service agreement with TF1 Vidéo, the home entertainment subsidiary of France's largest domestic television network TF1. The deal includes major film and television titles from France, the US and other international markets. The partnership will commence on 1 July 2011 and will cover physical distribution - DVD and Blu-ray Disc (BD) - in France, Belgium, Switzerland, Luxembourg, Monaco and Andorra.
Cinram has also added Relativity Media to its US customer base. Cinram will become the exclusive provider of video disc replication and physical distribution services for Relativity, a Los Angeles based 'mini-major' involved in full-scale film and television financing, production and distribution.
TF1's move to Cinram is part of a restructuring, announced April 2011, that unites TF1 Vidéo and VoD Group TF1 Vision under a single management structure and brings its physical video distribution in-house. It also marks the end of its joint distribution venture with Sony Home Entertainment, established in 2009.
Meanwhile, the agreement between Cinram and Relativity is not surprising. Fox Home Entertainment, which has handled DVD and BD marketing and distribution for Relativity since March 2010, renewed its own long-standing partnership with Cinram in April 2011.
Both deals are evidence of Cinram's determination to aggressively position itself as an end-to-end provider of supply chain management, aggressively expanding its client base among medium-sized and local entertainment players across the US and Europe to help compensate for the loss of Warner's business to Technicolor in late 2010.
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