Cinema Digitaal is an industry-wide body, set up by agreement between government (in the form of the film institute Eye), exhibitors and distributors. On the exhibitor side, all independents and circuits, with the exception of Pathe, Euroscoop and Utopolis have signed up to the scheme. Given the involvement of local distributors in the plan, it can also be expected that AAM will sign up these distributors (at least the 14 independent members of the Dutch Distributors Association) to VPF contracts. In this way, it is more wide-ranging than the UK's DFP scheme which is focused on finding a solution for the smaller exhibitors. Another key difference is that the Dutch initiative brings some government money to the table (around 17 per cent of the whole deal) which softens the economics for the industry. The UK deal is a purely commercial one. Cinema Digitaal is the closest we have to an industry-wide single market conversion outside the uniquely municipality-controlled Norwegian market.