July 24, 2009

Sony has signed a $460m deal with Coinstar's Redbox for an output agreement that will boost Sony titles' presence in Redbox kiosks, in exchange for guaranteed delivery by street date. This is a victory for the kiosk leader, which is battling the attempt by Universal to create a kiosk-rental window. The upside for studios in direct deals with Redbox could be the potential to limit used-disc sell-off, which will help protect new disc sales from the flood of used product generated by kiosks' quick turnover.

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