Such strategies are far from unknown to Hollywood; Disney regularly uses moratoriums on its key animated titles, releasing them for a short time only. According to the Hollywood major this drives far higher sales than a strategy of persistent availability since the titles can be positioned as 'new release' products and, thus, sold at a higher price than a film their age would otherwise command. This approach could easily be adopted for any number of blockbuster titles and, following Disney's example, need not coincide with specific anniversaries. Withholding some strong titles from sale in this fashion would enable studios to better maintain the strength of their release slates in the face of slower release years such as that experienced in 2009. Furthermore, through scarcity, the price commanded by such titles could be better controlled by content owners, assisting consumer price perception in the overall video market.