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XDC launches movie distribution platform
November 17, 2011 European digital cinema services group XDC has launched a global movie distribution service, as a joint venture with software developer Maccs. Sitting between labs and cinemas, DCinema Hub organises films into a library, generates the necessary security keys and maintains a Trusted Device List (TDL), generates Digital Cinema Packages (DCPs) from any third-party lab, sends out DCPs via satellite or broadband, and offers relationship management between distributors and exhibitors. Effectively, it automates the necessary tasks undertaken by a distributor in a digital cinema landscape. Maccs is a software developer specialising in the film industry, working with clients such as Warner, Universal, Paramount, Pathe and A-Film and is used in 36 countries (according to them). The film software is split into five areas: Theatrical release; Right and Royalty Management; Non-theatrical rights; DVD sell-through; Prints and Advertising. XDC has also made progress in Eastern Europe, signing Bulgaria's Arena Cinemas to its VPF programme. Arena operates 70 screens in nine sites and had already converted some 29 screens largely driven by 3D. Bulgaria is one of the more advanced East European countries, some of which are struggling to find the funds or a model for the older screen base, and has converted 47 per cent of its screens as at Q3 2011. This deal should take the country to almost complete digitisation. The DCinema Hub launch could be a breakthrough for the operational side of digital cinema, offering a one-stop shop for all the tasks needing to be taken care of. The sticking point with logistics has long been KDMs (Key Delivery Messages) and ensuring that they reach the correct server and avoid black screens. This requires an up to date list of server locations and certificate numbers known as a Trusted Device List (TDL). The methodology behind TDLs to date has proved cumbersome and labour intensive, and most importantly difficult to scale upwards. This system does require buy-in from labs and distributors, and that is a possible risk factor, but the fact it is agnostic provides an open system for all to use, as long as they are trusted parties. The more people use it, the more effective it becomes. A second issue is that of distribution logistics in a digital environment. The use of hard drives and couriers is transitional, and progress is being made towards creating the necessary satellite and broadband infrastructure for distribution of films electronically. Some film distribution logistics companies are looking into how to provide digital services for distributors, easing the process of getting a film into cinemas. One such idea is creating digital lockers for distributors, from which exhibitors order and manage the delivery of films, and others are taking this further by building on the principles behind cloud computing to offer services to distributors. Tags:
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