DATA by territory
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DATA by all territories
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Definitions
- Broadband: any internet connection above 150Kbit/s. Broadband connections are fixed connections to the home or office and do not include mobile phones, or WiFi hotspots. Technologies used include DSL,cable, FTTH and satellite.
- Market share: a company's share of sales or subscriptions in a specific territory.
- Digital Retail: a method of selling digital content that gives the customer ownership over the files they have downloaded, allowing the customer to use the content as many times as they like - the digitally distributed equivalent of conventional retail channels. Digital retail is also known as both 'download-to-own', 'electronic sell-thru' and 'digital sell through'
- Digital Rental: pay per view distributed digitally. Commonly customers chose content on an a la carte basis and pay to watch it for a limited period. Content can be downloaded or streamed although at present download is the prevalent method of distribution.
- Penetration: penetration figures in broadband intelligence a realways given on a per household basis, unless it is explicitly stated otherwise. e.g Online Households Penetration = (Households with an internet connection/national household total)*100
- "A la carte" downloads: see Transactional downloads
- Transactional downloads are pieces of content consumed and paid for on a per-item basis (e.g. digital retail and digital rental movies are both forms of a la carte download)
- Entertainment PCs are PCs running Windows Media Center or Apple's Front Row. Computers running Linux and dedicated to media use are excluded due to their low market share.
- Average access speed: a weighted average of the download speeds offered by ISPs. The actual speeds achieved by consumers are, in general, lower that the speed listed by their ISP because of a number of factors including contention (see 'Contention ratio' below) and distance from the exchange.
- Contention ratio: the majority of consumer broadband connections are shared between a number of different subscribers. The number of other users that one customer shares a line with is called the contention ratio. Sharing the connection with a large number of other users has can have a significant effect on data throughput especially at peak times when download speed can become significantly lower than the speeds advertised by the ISP. In the UK the majority DSL lines from the incumbent telco BT are shared by up to 50 other customers giving a contention ration of 50:1.
- Online TV includes long and short form videos ranging from traditional TV content (sport, drama, news etc) to made for the web videos that feature similar content (e.g. an online cooking demonstration). Online TV excludes music videos, movie trailers, video game trailers, adult content and content distributed through user-generated websites.
UNITS AND NOTATION
Bits and bytes: both bits and bytes are measures of files size and 1 byte equals 8 bits. Following industry convention Screen Digest uses bits when discussing transfer rates and bytes when discussing file sizes.
The conventional notation is as follows:
A capital B indicates bytes while a lowercase b indicates the smaller unit bits. This can lead to some confusion between MB (bytes) and Mb (bits).
KB = Kilobyte
MB = Megabyte
GB = Gigabyte
TB = Terabyte
Mb = Megabit
Kb = Kilobit
Gb = Gigabit
There is no significance attached to the capitalisation of the leading letter e.g. kilobit may appear as either Kb or kb
When discussing data transfer we us the 'kilo' and 'mega' in accordance with industry convention i.e. units are not like scientific units (i.e. 1 kb is not 1,000 bits) but rather the basic unit is 1024 of the previous unit.
1 KB = 1024 bits
1 MB = 1024 kilobits
1 GB = 1024 megabits
When discussing file sizes and device capacity there is so such clear convention and 'kilo' and 'mega' can mean either 1000 or 1024 of the previous unit.
Transfer speeds: are generally written as either
Kbit/s or Kbps = Kilobit per second
Mbit/s or Mbps = Megabit per second
Gbit/s or Gbps = Gigabit per second
Broadband Intelligence tends to use the former as it avoids confusion between bits and bytes.
Relation between file sizes, transfer rates and downloading times
The chart below shows the time needed for a 90' DVD-quality movie to be downloaded, depending on the bitrate/speed of the connection.
A typical 120min movie in DVD-quality compressed using MPEG-4 is approx 2.4 GB
=8*2.4 Gbits
=19.2 Gbits
=1024*19.2 Mbits
= 19600 Mbits.
With a 'one meg' bandwidth connection (1 Mbit/s), it would take up to 19,600 seconds (approx. 5 hours) to download a film under ideal conditions. However, certain other factors have to be taken into account including 'contention ratio' and other data overheads. A realistic value for normal internet usage (average filesize less than 25KB) is 50% overhead, which doubles the practical downloading time to about ten hours.
| File Size | 1Mbps Cable/ADSL | 2Mbps Cable/ADSL | 8Mbps max. Cable/ADSL | 12Mbps ADSL2 | 24Mps ADSL 2+ | 50Mbps VDSL | 100Mbps fibre |
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| 192Kbps music track (6MB) | 00:00:46 | 00:00:23 | 00:00:06 | 00:00:04 | 00:00:02 | 00:00:01 | 00:00:01 |
| 192Kbps music album (80MB) | 00:10:25 | 00:05:12 | 00:01:18 | 00:00:52 | 00:00:26 | 00:00:13 | 00:00:06 |
| 1hr DVD-quality TV show (1.2GB) | 02:36:15 | 01:18:07 | 00:19:32 | 00:13:01 | 00:06:31 | 00:03:07 | 00:01:34 |
| 2hr below DVD-quality movie (1.4GB) | 03:02:17 | 01:31:08 | 00:22:47 | 00:15:11 | 00:07:36 | 00:03:39 | 00:01:49 |
| 2hr DVD-quality movie (2.4GB) | 05:12:30 | 02:36:15 | 00:39:04 | 00:26:02 | 00:13:01 | 00:06:15 | 00:03:07 |
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Analyst, market intelligence & notices
Reports
NEW
HDTV 2008: Global uptake, strategies and business model...
This new HD report focuses on business models, costs and benefits derived from HD services, notably from a pay TV operator perspective. The report is mostly centred on broadcast HDTV and pay HDTV across all platforms (satellite, terrestrial, cable, IPTV) but it is also looking at the overall migration to HD in all audiovisual services and devices (displays, set-top boxes, online HD, hi-def video, hi-def gaming, hi-def VOD).
published:
01-Jul-08
territories:
Albania, Austria, Belgium, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea. Rep [S], Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russian Federation, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, UK, USA - Asia-Pacific, Benelux, Central and Eastern Europe, Europe, Africa and Middle East, Nordic Region, North America, Regional Totals
Vincent Létang
Console games publishing analysis Q2 08 No. 3
Since before the launch of Xbox 360 in late 2005, Screen Digest has tracked multiple data points regarding every single packaged retail title confirmed for current generation home console platforms (Xbox 360, PS3 and Wii).
published:
28-May-08
Ed Barton
Eastern European Pay Television
This report examines the TV market in twelve Central and Eastern European (CEE) countries, and Russia with forecasts to 2012. Eastern European Pay Television, reveals that driven by continued strong growth in both cable and satellite markets, total pay TV penetration will increase rapidly in the region from 40 per cent at the end of 2007 to 60 per cent by 2012 with a total of 63m homes subscribing to pay TV services. Russian subscribers will reach 28m by 2012.
published:
08-May-08
territories:
Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russian Federation, Slovakia, Slovenia, Ukraine - Central and Eastern Europe
Guy Bisson
Maria Aguete
Chris Dziadul
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
China Cable Television Market Assessment and Forecast t...
With 378 million TV households and 152 million cable TV, China is the world's largest television and cable market. Cable dominates the multi-channel industry as satellite reception is banned and IPTV is in its infancy. China's pay TV market is enjoying a period of strong growth and despite regulatory hurdles still offers significant investment opportunities for global technology suppliers. In particular, the Beijing Olympics is driving domestic digital cable roll-out and system upgrades.
published:
10-Apr-08
territories:
China - Asia-Pacific
Lingjie Wang
Articles
Digital cinema poised on the cusp
It is on the verge of becoming mainstream in the US but development in Europe and Asia is lagging. At the end of 2007, there were 6,456 d-screens worldwide. A rise of 115 per cent over 2006 and 6.5 per cent of the world's modern screens. Of these 4,650 were in the USA.
published:
17-Jun-08
territories:
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Korea. Rep [S], Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russian Federation, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, USA, Venezuela - Asia-Pacific, South and Central America, Central and Eastern Europe, Europe, European Union, North America, Regional Totals, Western Europe
David Hancock
Charlotte Jones
Nintendo Wii leads hardware sales
But its position will be eroded on multiple fronts by 2011 as hi-def consoles, especially Sony's PlayStation 3, meet consumer demand for HD content
published:
17-Jun-08
Ed Barton
Lithuania television market profile
Cable still dominates but DTT, which launched in March 2008, is expected to gain ground, while satellite grows quickly and cable shows steady growth
published:
17-Jun-08
territories:
Lithuania - Central and Eastern Europe
Andrew Katolo
Portable player markets mature
European, American and Japanese sales slow down as some markets show signs of reaching effective saturation
published:
17-Jun-08
territories:
France, Germany, Italy, Japan, Spain, UK, USA - Nordic Region, North America, Western Europe
Sarah Johnson
Mobile media ad opportunities
The market for advertising in mobile TV, video and games. Over half the global population is estimated to have a mobile phone. Browsing capability, e-mail and value added services will contribute to making the phone a viable alternative to a computer for many users, or even the primary connected device in markets with low PC equipment rates. This primary status is highly valued by advertisers and is expected to transform mobile into a major advertising medium.
published:
17-Jun-08
territories:
China, India, Japan, Korea. Rep [S] - North America, Europe, Asia-Pacific
Julien Theys
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Western Europe
Basic data