Our take...
In Germany the in2movies store suffered from competition from a range of services including T-Online's Videoload, Maxdome and Microsoft's Xbox Live Marketplace. Sales volumes from in2movies are likely to have been low due to the narrow content offering – the store offered movies from only one major Studio (Warner). A limited catalogue, coupled with the lack of a device strategy and the low margins associated with browser-based stores will have prevented the service from generating significant revenues.