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published: 13-Mar-07
territories: USA
categories: Technology deal, Technical development

> Overview of fingerprinting digital content


Online video sharing site GoFish, which recently acquired social networking site Bolt Media, has licensed copyright filtering and identification from Audible Magic for content uploaded to its site. Following the agreement, licensed material on GoFish will be monitored by Audible Magic to provide reports used in deciding revenue sharing between GoFish and its affiliates. In addition, Audible Magic's software will enable GoFish to streamline content management by matching uploaded content to its database of music tracks that are used in videos on the GoFish site. Other companies currently employing fingerprinting technology from Audible Magic include YouTube (after it abandoned plans for its own audiovisual identification product) and Myspace. More examples of audio recognition software companies are Gracenote and MusicIP.

Whilst Audible Magic started off as an audio fingerprinting solutions company, it is now also branching towards image identification, based on a technology dubbed Motional Media ID developed by David Stebbings, a former executive at the Recording Industry Association of America. MotionDSP is also looking at video recognition, and has released its Ikena Copyright image fingerprinting technology based on a patent-pending technology that claims to function for video clips and movies, regardless of changes to format, compression or aspect ratio.

Our take...
Premium content partners and advertisers are increasingly requesting that copyrighted video content on video sharing sites is protected, and if requested, removed. This is driving a move towards research into image fingerprinting to add to that in place for acoustic identification that is traditionally used in, for example, recognising copyrighted music files on peer-to-peer networks and soundtracks uploaded as part of video files on online video sites. However, image recognition is yet to become as refined as acoustic fingerprinting. It requires more complex identification processes as well as larger databases that can cope with cataloguing, for example, whole broadcast archives from content owners. Moreover, web users that edit video content at home, dubbing soundtracks, or cropping and reformatting files, make this watermarking process even more complex. Despite the difficulties in refining the technology, audiovisual fingerprinting technologies such as these are likely to be increasingly important for owners of video sharing sites in order to avoid legal action from content owners.


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categories: New product/service, Technology deal

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territories: USA
categories: New product/service

HBO shows available through US iTunes store

published: 14-May-08
territories: USA
categories: Content deal

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published: 08-May-08
territories: USA
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published: 01-May-08
territories: USA
categories: Content deal

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published: 24-Apr-08
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published: 23-Apr-08
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Ronan de Renesse more

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Marketing and consumer awareness have little effect on initial uptake of PVRs
published: 23-Apr-08
territories: Germany, UK, USA - Nordic Region, North America, Western Europe
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published: 23-Jan-08
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A listing of the online video sites operated by broadcasters or which are displaying broadcast content.
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The number of streamers to sites like YouTube continues to grow but each is viewing less
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territories: USA
categories: Market data analysis
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published: 19-Feb-07
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