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published:
14-May-08
territories:
USA
categories:
Content deal
HBO shows available through US iTunes store
Following a deal with Apple, a selection of six Home Box Office (HBO) series are available on a digital retail basis through the iTunes store (iTS) in the US. Episodes of Sex and the City, The Wire and Flight of the Conchords are priced at $1.99 (€1.45), with The Sopranos, Deadwood and Rome costing $2.99 (€2.20) per show.
Our take...The deal with Apple represents a significant departure from HBO's typical subscription business model. HBO has been conducting a limited trial of its own online service, HBO on Broadband, since January 2008 but this operates as a bundled subscription, available only to existing HBO customers. By offering content through the iTS HBO is set to directly monetise its shows through transactional downloads, instead of using them as a value-add. Screen Digest believes the US digital retail online TV market will generate revenues of $260m (€190m) in 2008, the bulk of which will be captured by the iTS.
The content available from HBO through the iTS is archive; none of the shows currently offered for download is in the catch-up window. This strategy prevents cannibalization of HBO's core subscription offering. Digital downloads instead sit in a later window, alongside HBO's strong DVD business.
The use of variable pricing for HBO series marks the first time Apple has strayed from the standard $1.99 price point for TV shows on its US store. This move follows the introduction of alternative price points for TV shows in both Germany and the UK. Apple's decision to use a variable pricing structure is likely to be a response to content owners' demands. Many have expressed a desire to charge a premium for current or popular shows, whilst using lower price points for older content. By moving away from flat-rate pricing Apple may find more content owners willing to join the US iTS.
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Analyst, market intelligence & notices
AOL to acquire Bebo
published:
13-Mar-08
territories:
USA
categories:
Merger/takeover/investment deal
Reports
(1) 1-1 showing
Online Sports Videos: Rights, Revenues and Forecasts
This comprehensive report includes a full analysis of the consumer market for online sports video (OSV) in the USA, UK, France and Germany. It also includes all of Screen Digest's proprietary market data and forecasts for the take up of different types of online sports video offerings, the growth of consumer broadband and the online video boom, an introduction to sports media right and an overview of technology as well as the infrastructure in the OSV market.
published:
04-Feb-08
territories:
UK, USA, France, Germany
Arash Amel
Articles
Portable player markets mature
European, American and Japanese sales slow down as some markets show signs of reaching effective saturation
published:
17-Jun-08
territories:
France, Germany, Italy, Japan, Spain, UK, USA - Nordic Region, North America, Western Europe
Sarah Johnson
FCC bonanza in spectrum auction
Contenders have bid $20bn for frequencies released bythe forthcoming analogue switch-off. Verizon bid the most money, AT&T secured the most licences
published:
23-Apr-08
territories:
USA - North America
Ronan de Renesse
Free online music as mainstream?
The record industry is exploring business models beyond retail, notably finding ways to make free downloads pay
published:
22-Feb-08
territories:
France, Germany, UK, USA - North America, Western Europe
Broadcasting on the Internet
A listing of the online video sites operated by broadcasters or which are displaying broadcast content.
published:
15-May-07
territories:
Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK, USA - Europe, Nordic Region, North America
Tim Westcott
Fibre optic roll-out in Europe
Various technology and business models are used in the European countries that have started to install fibre optic cable, but all are lagging behind the US
published:
19-Feb-07
territories:
Denmark, Italy, Norway, Sweden, UK, USA - Western Europe
categories:
Market data analysis
James Garlick
Rentmailer VoD offerings
Online DVD rental firms are building their portfolios with digital distribution in a strategy pioneered in the UK by DVD-by-post specialist LoveFilm and now spreading to Europe, the US and Australia
published:
25-Jan-07
territories:
Australia, France, Germany, UK, USA - Western Europe
Marie Bloomfield
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Western Europe
Basic data