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published:
21-Mar-07
categories:
New product/service
Apple TV launches globally
Consumer electronics manufacturer, Apple, has globally launched its Apple TV set-top box, which streams media files (video, music, photos) from a PC or Mac over an Ethernet wire or wireless home network - including the upcoming 802.11n network standard - for playback on a connected TV set. The box is capable of HD video output, has a 40GB hard drive, is controlled by remote control and costs $299/€299/£199. Apple TV can be synched with one computer installed with iTunes to receive and store files on its hard drive that can then be played back even when the wired or wireless connection is not active. The device can also live stream media from up to five wirelessly networked computers without storing the files. The product only recognises file formats that are supported by the iTunes media library software. Currently there is no HD video content for purchase at iTunes Store (iTS) (video is currently sold at 640 x 480 pixels) and users require a TV that supports 480p (enhanced definition, widescreen) or higher resolution video. Consumers cannot currently purchase content directly from iTS through the Apple TV, but can stream movie trailers and previews of music tracks, TV shows and films.
Our take...
The Apple TV is another device from the consumer electronics company designed to retain consumers within the closed Apple 'hardware plus software' ecosystem and generate revenues through sales of hardware uniquely capable of recognising protected content sold through iTS. As such, the box cannot receive content that is not streamed or synched from iTunes application. The majority of premium digital video purchased by consumers outside of iTS is in Windows Media Video (WMV) and protected by Windows Media DRM. Given the incompatibility of the different Apple and Microsoft DRM implementations, these non-iTS protected files cannot easily be streamed from iTunes without recourse to time consuming and technically advanced workarounds to convert these files into recognisable iTunes formats.
Premium movie and TV content is currently only available for download and use with the Apple TV for users in the USA, although this will change once Apple launches video downloads in Europe, expected in 2007. At present the iTS video catalogue is also relatively limited, especially for movies, although deals are frequently being struck. The store carries 350 TV shows and over 400 movies, but is yet to sign content deals with Warner Bros, Twentieth Century Fox and Universal Studios for films. Moreover, iTS does not yet offer high-definition (HD) video for purchase, even though Apple TV will be capable of streaming HD signals once the 802.11n wireless standard is introduced.
Some users have noted that the picture quality of video bought from iTS, currently sold at 640 x 480 and, prior to the addition of movies, 320 x 240 pixels, signifcantly drops when transferred particularly onto larger television sets. Others have commented on the lack of support for 5.1 channel surround sound audio tracks (commonplace on manufactured DVDs) to accompany the video track; Apple TV only currently delivers Dolby Pro Logic audio levels.
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Analyst, market intelligence & notices
Reports
Online Sports Videos: Rights, Revenues and Forecasts
This comprehensive report includes a full analysis of the consumer market for online sports video (OSV) in the USA, UK, France and Germany. It also includes all of Screen Digest's proprietary market data and forecasts for the take up of different types of online sports video offerings, the growth of consumer broadband and the online video boom, an introduction to sports media right and an overview of technology as well as the infrastructure in the OSV market.
published:
04-Feb-08
territories:
UK, USA, France, Germany
Arash Amel
European Broadband Cable 2007
The seventh edition of this best selling report is the only study of the European cable industry that is fully endorsed by Cable Europe (previously ECCA) and its members. The report contains a detailed analysis of 22 Western and Eastern European cable markets - for each country coverage includes homes passed, cable TV, telephony, Internet, unique cable homes, digital vs analogue as well as breakouts for cable TV, telephony and Internet revenues.
published:
20-Jun-07
territories:
Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovenia, Spain, Sweden, Switzerland, UK
Guy Bisson
Maria Aguete
Chris Dziadul
Articles
Lithuania television market profile
Cable still dominates but DTT, which launched in March 2008, is expected to gain ground, while satellite grows quickly and cable shows steady growth
published:
17-Jun-08
territories:
Lithuania - Central and Eastern Europe
Andrew Katolo
Portable player markets mature
European, American and Japanese sales slow down as some markets show signs of reaching effective saturation
published:
17-Jun-08
territories:
France, Germany, Italy, Japan, Spain, UK, USA - Nordic Region, North America, Western Europe
Sarah Johnson
FCC bonanza in spectrum auction
Contenders have bid $20bn for frequencies released bythe forthcoming analogue switch-off. Verizon bid the most money, AT&T secured the most licences
published:
23-Apr-08
territories:
USA - North America
Ronan de Renesse
Free online music as mainstream?
The record industry is exploring business models beyond retail, notably finding ways to make free downloads pay
published:
22-Feb-08
territories:
France, Germany, UK, USA - North America, Western Europe
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Western Europe
Basic data