Our take...
Sales of the iPod and iPhone devices have seen increased sales quarter-on-quarter. Of the two devices, sales of the iPhone saw highest quarter-on-quarter growth in the three months to September 2008 , exceeding combined iPhones sales to date, while iPod sales have remained largely flat quarter-on-quarter. Despite the low growth in iPod shipments, however, the device continues to dominate the MP3 player sector in many markets. Apple estimates its share of the US MP3 player market over 70 per cent as of September 2008, while reporting that it has gained share year-on-year in international markets including UK, France, Germany, Japan, Canada and Australia according to its findings. Meanwhile, the relatively flat growth of Mac computers quarter-on-quarter (albeit a slight increase) can be attributed to users delaying purchases in expectation of the release of the new line of Macbooks (which arrived after the close of 3Q 2008 in October 2008) and to a cut in US schools' discretionary spending budgets detrimentally affecting purchases.