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Kodak digital cinema strategy bearing fruit
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13 Feb 08
Country: Italy
Source:
Online Services/Intelligence/Cinema/Updates
Italy has entered the digital screen advertising revolution, with Warner Bros International Cinemas (WBIC) aiming to convert its entire network during the first half of this year. WBIC has signed Kodak Digital Cinema to install a networked digital advertising system in all its cinemas, numbering 172 screens in 17 sites when two new sites are completed this year. WBIC is building on Kodak's work in Japan with its sister cinema circuit to digitise its screen advertising in Italian market, generally lagging behind in the wider digital cinema marketplace. Kodak will take control of all packaging and distribution of advertising content, with some tasks taken care of in Italy (such as encoding) but full control remaining with Kodak's network operating centre in USA.
Also in Europe, Kodak was part of a grouping to install four digital cinema content players in Greece's Village Cinemas, equipped with RealD's 3D system, with local integrator Spacevision and Christie projectors.
Kodak has also been active in USA, being signed up by Texan circuit Santikos Theatres to fully digitise its 28 screens. This is a small deal but a significant one, with the Kodak Theatre Management System and Content Player at its heart, it shows how Kodak's strategy of focusing on the digital cinema engine and the exhibitor is being played out. Systems are capable of playing all forms of 2D and 3 feature content.
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