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published:
29-Feb-08
territories:
USA - World, Europe, North America
categories:
Merger/takeover/investment deal, General market development
Macrovision sells Trymedia to RealNetworks
Macrovision has sold its games digital distribution subsidiary, Trymedia, to RealNetworks for an undisclosed price widely thought to be in the region of $4m. Macrovision acquired Trymedia in July 2005 for $34m. The move follows annual losses in excess of $10m at the subsidiary.
Acquirer RealNetworks is likely to ditch the Trymedia technology platform, switching Trymedia distribution partners to its proprietary RealGames digital distribution platform. For Macrovision the move continues its strategy of exiting none core business lines as it realigns itself in preparation for the acquisition of Gemstar TV. To this end Macrovision is in the process of selling its licenses and installation software businesses to US based buyout firm Thoma Cressey Bravo.
Trymedia initially relied on charging for use of its DRM platform before broadening into content aggregation and wholesale distribution of games to partner websites. This strategy was largely driven by concerns over the profitability of supplying DRM services alone. The subsequent performance and sale of Trymedia indicates that this strategy was not sufficient to drive profitability. Given the sector is still dominated by casual games delivered via a 'try before you buy' model, slower than expected uptake of core games (which is important to the sector given the higher average price points of core games relative to casual games) and an increasingly competitive marketplace appear to have mitigated against Trymedia's efforts to prove its business model.
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Analyst, market intelligence & notices
The Wii Phenomenon
published:
26-Feb-07
territories:
Japan, USA
categories:
Market data analysis, Market data/forecast revision, New market data/forecast

Reports
(1) 1-1 showing
256 bit Console Global Games Publishing Trends and Anal...
Since before the launch of Xbox 360 in late 2005, Screen Digest has tracked multiple data points regarding every single packaged retail title confirmed for 256 bit home console platforms. The final Quarter of 2007 is the ideal time to release our first Console Games Publishing Bulletin given the level of activity in the publishing community and the emergence of trends which could prove highly influential in the shaping of this hardware generation.
published:
10-Oct-07
territories:
Australia, Spain, Denmark, Poland, Canada, France, Japan, Korea. Rep [S], UK, USA - World, Europe, North America
Ed Barton

Articles
(9) 1-9 showing
EA bids cash to acquire Take-Two
Another significant takeover bid shows the continuing moves to consolidate the games industry, especially by seeking synergies
published:
26-Mar-08
territories:
USA
Current-gen console releases
Sega, having sidestepped the Christmas market, is leading the industry with the most releases for the current-generation games consoles - eight of them based on new intellectual property - in the first quarter of the new year. Nintendo's Wii is catching up with Microsoft's Xbox 360 in terms of number of releases, although the aggressive support for Wii over Christmas has not persisted into the new year.
published:
22-Feb-08
territories:
Canada, Japan, UK, USA - Asia-Pacific, Europe, European Union, North America, Regional Totals, Western Europe, World, PAL
Ed Barton
Handheld console market matures
A clear leader is emerging in the market battle between the latest generation of portable games devices, the Nintendo DS and Sony's PSP. We examine the three key territories-Japan, the US and the PAL television countries-and forecast that over the next four years the DS will outsell the PSP in both hardware and, by corrolation, software, especially in the Western territories.
published:
12-Jun-07
territories:
Japan, USA - PAL, North America
categories:
Market data analysis, Market data/forecast revision, New market data/forecast, New product/service, Strategy change, Technical development, General market development
Ed Barton
Games formats in transition
Overall market performance has been better than expected but next-generation sales volumes have yet to make an adequate impression.
published:
19-Feb-07
territories:
USA, Japan - Asia-Pacific, North America
Ed Barton
Next-generation console games
Our analysis of the first stages of marketing of the latest generation of games consoles-Microsoft's Xbox 360, Sony's PlayStation 3 and Nintendo's Wii-shows the relative strength of the software release slates, based on exclusivity, existing franchises and the creation of new intellectual property (IP). Each of the developers has a different strategy and each has its own advantages, although Microsoft-which launched its format first-retains an advantage in terms of titles on the market.
published:
25-Jan-07
territories:
USA, Japan - World
Ed Barton
Next-generation console games
Developers and publishers are lining up for fierce
competition between the next generation of games
consoles - Microsoft's Xbox 360, Sony's PlayStation
3 and Nintendo's Revolution. We analyse the runners
and riders and the strategies likely to be followed.
published:
01-Mar-06
territories:
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK, USA - Central and Eastern Europe
Ed Barton
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