DATA by territory
|
|
|
|
|
DATA by all territories
|
|
|
|
|
DATA by all operators
|
|
|
|
|
|
|
|
|
published:
29-Apr-08
territories:
UK - Europe
categories:
General market development
UK ad supported MVNO reaches 100k subs
UK ad-funded MVNO Blyk hit its 100,000 member target six month ahead of the year-end announced target. Using the Orange network, the MVNO offers users (aged 16 to 24) 43 voice minutes and 217 SMS in exchange for a daily maximum of 6 promotional message (SMS or MMS). Blyk claims it completed over 600 campaigns and yielded an average response rate of 29%. Factors driving these high response rates are, according to Blyk, the quality of the opt-in member base, the interaction of campaigns and the relevance of the messages both in content and timing.
Blyk counts companies such as Xbox, Adidas, STA Travel, COI, Penguin, Brylcreem, Boots and RSPCA as advertisers. The MVNO also launched promotional campaigns for musical artists in offering tools to promote release, advertise tour dates and distribute free content. Blyk will launch before year's end in the Netherlands through a partnership with Vodafone.
Our take...
The success of an ad-supported MVNO contributes to making mobile a credible marketing tool offering a personal and relevant experience to the user. However Blyk is closely followed by many traditional operators who are also considering launching ad-supported services in order to lower entry price points. The biggest challenge for blyk is indeed the need to quickly build a critical mass to offer an inventory big enough to compel advertisers that remain prudent with mobile.
|
Analyst, market intelligence & notices
New mobile music data available
published:
24-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories:
New market data/forecast
Christine Binns
Fourth quarter data available and forecasts extended to...
published:
03-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
New market data/forecast
Ronan de Renesse
DVB-H is added to the list of EU official standards
published:
17-Mar-08
territories:
Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK
categories:
Regulatory/legal development
Ronan de Renesse
Mobile TV 2007 review and forecast revisions
published:
09-Jan-08
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
categories:
Market data/forecast revision
Ronan de Renesse
Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
Mobile TV: Business Models and Opportunties
This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published:
27-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse
Articles
Prospects for growth on Mobile TV
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published:
01-Dec-07
territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Free-to-air mobile TV market grows
More than 15m people in Asia subscribe to free-to-air mobile TV services
published:
01-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Music on the mobile on the move
Manufacturers of mobile handsets are moving into the provision of music download services, in competition with network operators
published:
06-Aug-07
territories:
France, Germany, Italy, Spain, UK, USA - World
Christine Binns
Mobile broadcast TV market
The business is still in its infancy as few countries have yet started services and uptake in Germany and the UK has been lower than expected, leaving Japan and especially South Korea to make the running.
published:
19-Feb-07
territories:
Germany, Italy, Japan, Korea. Rep [S], UK - Asia-Pacific, Western Europe
Ronan de Renesse
DIY video: mobile networks want in
Following the runaway success of websites that host user-generated content, mobile phone operators want a piece of the action. Four UK operators already offer upload-your-own video services
published:
18-Dec-06
territories:
UK
Rachel Munro
|
Western Europe
3G
