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published: 04-Dec-07
territories: Finland - World
categories: New product/service
Christine Binns
Christine Binns more

> Nokia introduces 'Comes with Music'


On 4 December Nokia announced that from the middle of next year those who purchase a Nokia phone will receive a year's unlimited music downloads with its 'Comes with Music' service. It is a dual download model in that tracks can be downloaded to mobile and computer. All tracks will be DRM protected with Microsoft's PlayForSure. Unlike the typical music rental model, downloaded music can be kept at the end of the year's subscription. If users wish to renew the subscription, they can purchase a new 'comes with music' handset at the end of the year. The service will initially launch with content from Universal Music Group and the company is in talks with the three other major labels for additional content.
Our take...
Launching a free music subscription service is an interesting move from Nokia whose recent launch of its Music Store, a paid for a-la-carte music download service, has not met with particularly good reception. Only two out of the five main UK operators are willing to sell the Music Store enabled devices due to the direct competition with their own services. Warner Music has refused to let Nokia distribute its music catalogue in the Music Store citing concerns over music piracy. If operators display the same reluctance towards the free Nokia subscription service the success of the handsets is likely to be limited. There is also the possible cost of the 'free' service. Universal are reportedly receiving a cut of each device sold. As content from further labels is added, the label share of device sales will also increase. It is unclear whether Nokia will subsidise this cost or pass it onto the consumer. If Nokia do pass the cost on, it will be interesting to see if the operators will subsidise the handsets on a pay monthly contract. The DRM on the files is very limiting. PlayForSure DRM is not compatible with ipods or even Microsoft's own Zune player. Although the subscription can be transferred to three different mobile devices throughout the year, the DRM restricts the user from transferring the files to another device at the end of the subscription period. Consumers will need to pay for each track that they wish to burn to CD. Subsidising the cost of the music downloads with the cost of the device has proven a successful model for Apple. However, it remains to be seen whether the draw of free music downloads will be strong enough to attract users to the Nokia handsets despite the restrictive DRM and potential high price of the handsets.


> Analyst, market intelligence & notices
(22) 1-15 showing [more]
Warner joins Nokia's Comes With Music

published: 30-Jun-08
territories: Austria, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, UK - World
categories: Content deal
Christine Binns more

Nokia buys out Symbian and makes it open source

published: 25-Jun-08
territories: Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories: Merger/takeover/investment deal
Ronan de Renesse more

First quarter data available secure

published: 17-Jun-08
territories: Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories: New market data/forecast
Christine Binns more

iPhone 3G set for worldwide debut starting July 11

published: 17-Jun-08
territories: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK, USA - World
categories: New product/service
Julien Theys more

New mobile music data available secure

published: 24-Apr-08
territories: Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories: New market data/forecast
Christine Binns more

Sony BMG joins Nokia's Comes With Music

published: 22-Apr-08
territories: Australia, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, UK - World
categories: Content deal
Christine Binns more

Nokia launches N-Gage platform

published: 09-Apr-08
territories: Finland - World
categories: New product/service
David MacQueen more

Fourth quarter data available and forecasts extended to... secure

published: 03-Apr-08
territories: Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories: New market data/forecast
Ronan de Renesse more

DVB-H is added to the list of EU official standards

published: 17-Mar-08
territories: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK
categories: Regulatory/legal development
Ronan de Renesse more

Nokia to incorporate Microsoft's Silverlight secure

published: 06-Mar-08
territories: Finland, USA
categories: New product/service
David MacQueen more

Nokia includes Google in its search client

published: 21-Feb-08
territories: Finland, USA - World
categories: Content deal
Julien Theys more

Nokia to acquire Trolltech

published: 06-Feb-08
territories: Finland, Norway
categories: Merger/takeover/investment deal
David MacQueen more

Sony Ericsson signs deals with 10 record labels

published: 28-Jan-08
territories: Denmark, Finland, Iceland, Norway, Sweden - World
categories: Content deal
Christine Binns more

Mobile TV 2007 review and forecast revisions secure

published: 09-Jan-08
territories: Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
categories: Market data/forecast revision
Ronan de Renesse more

Nokia introduces 'Comes with Music'

published: 04-Dec-07
territories: Finland - World
categories: New product/service
Christine Binns more

> Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ... secure

Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published: 02-May-08
territories: Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys more Adam Smith more

Mobile TV: Business Models and Opportunties secure

This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published: 27-Nov-07
territories: Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse more

> Articles
(2) 1-2 showing
Prospects for growth on Mobile TV secure

An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published: 01-Dec-07
territories: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Ronan de Renesse more

Free-to-air mobile TV market grows secure

More than 15m people in Asia subscribe to free-to-air mobile TV services
published: 01-Nov-07
territories: Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse more


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