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published:
06-May-08
territories:
Australia, Czech Republic, Egypt, Greece, India, Italy, New Zealand, Portugal, South Africa, Turkey - Asia-Pacific, Europe, Africa and Middle East
categories:
New product/service, Marketing deal, General market development
Vodafone secures iPhone distribution rights in 10 markets
Vodafone will distribute Apple's iPhone in Australia, the Czech Republic, Egypt, Greece, India, Italy, Portugal, New Zealand, South Africa and Turkey. Currently available in the USA, UK, Germany, France, Ireland and Austria, the device is also expected to launch in Canada on the Rogers network. The Vodafone deals appear to have exclusivity on each territory, although Italy seems like it could see develop non-exclusive business models, with TIM having secured distribution rights as well.
Our take...
In its first three quarters of commercialisation, 5.4 million iPhones have been sold. To meet its 10 million sales target by the end of 2008, Apple needs to reach much broader markets and thus speed up its international launches. Exclusivity deals with operators also tend to make operators with important subscriber bases more interesting for Apple. Italy and India Vodafone customer base accounts for 27.5 and 40 million potential customers repsectively.
Since no launch dates have been specified yet, and given Vodafone's vocal interest in 3G capable iPhones, the possibility of an announcement of a new 3G iPhone model at the Worldwide Developers Conference (WWDC) next June seems even more likely. The conference will also mark the launch of the iPhone's new operating system, making it compatible with popular enterprise environments, in an effort to boost its attractiveness to professional users. The absence of 3G has often been cited as one of the main reasons for underwhelming European sales compared to the US, although the brand has historically enjoyed a much higher popularity on its home territory.
Since iPhone usage sensibly influences data consumption and drives up average subscription price, Apple has a strong case for negotiation and revenue sharing deals should remain the norm in all new markets. With 90% of the subscriber base using prepay, Italy and India could however become testing grounds for new subscription plans. Indian and Italian average revenue per user (ARPU) are respectively 6 euros and 23 euros, compared to 34 euros on iPhone exclusives AT&T (US) and O2 (UK).
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Analyst, market intelligence & notices
Vodafone secures iPhone distribution rights in 10 marke...
published:
06-May-08
territories:
Australia, Czech Republic, Egypt, Greece, India, Italy, New Zealand, Portugal, South Africa, Turkey - Asia-Pacific, Europe, Africa and Middle East
categories:
New product/service, Marketing deal, General market development
Julien Theys
New mobile music data available
published:
24-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories:
New market data/forecast
Christine Binns
Fourth quarter data available and forecasts extended to...
published:
03-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
New market data/forecast
Ronan de Renesse
DVB-H is added to the list of EU official standards
published:
17-Mar-08
territories:
Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK
categories:
Regulatory/legal development
Ronan de Renesse
Mobile TV 2007 review and forecast revisions
published:
09-Jan-08
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
categories:
Market data/forecast revision
Ronan de Renesse
Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
Mobile TV: Business Models and Opportunties
This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published:
27-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse
Articles
(7) 1-7 showing
Prospects for growth on Mobile TV
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published:
01-Dec-07
territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Free-to-air mobile TV market grows
More than 15m people in Asia subscribe to free-to-air mobile TV services
published:
01-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Music on the mobile on the move
Manufacturers of mobile handsets are moving into the provision of music download services, in competition with network operators
published:
06-Aug-07
territories:
France, Germany, Italy, Spain, UK, USA - World
Christine Binns
Mobile broadcast TV market
The business is still in its infancy as few countries have yet started services and uptake in Germany and the UK has been lower than expected, leaving Japan and especially South Korea to make the running.
published:
19-Feb-07
territories:
Germany, Italy, Japan, Korea. Rep [S], UK - Asia-Pacific, Western Europe
Ronan de Renesse
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Western Europe
3G
