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published:
12-May-08
territories:
USA - North America
categories:
Strategy change, Technology deal, Technical development
Adobe's Open Screen Project makes Flash available for free on mobile
Adobe's new Open Screen Project, launched in conjunction with a number of major technology and content providers, will see the company's Flash technology embedded on many new consumer electronics devices.
The Open Screen Project will: - Remove restrictions on use of Flash specifications
- See Adobe publish the device porting layer APIs for Flash and Flash protocols
- Remove licensing fees for the next major releases of the Adobe Flash Player and AIR
Put simply, any company can now build applications to run Flash on devices. This means Flash technology can now be included in almost any consumer electronics device. Adobe expect that this move will see much wider adoption of Flash on mobile devices in particular, predicting that in 2009, 1bn handsets with Flash embedded will ship. This is likely to be a sizable proportion of the market; in 2007, a total of 1.1bn handsets shipped worldwide.
Adobe's partners for the Open Screen Project include: - Technology companies (ARM, Intel, Qualcomm)
- Handset manufacturers (LG, Motorola, Nokia, Samsung, Sony Ericsson)
- Media companies (BBC, MTV Networks, NBC Universal)
- Telcommunications companies (NTT DoCoMo, Verizon Wireless)
Our take...
Adobe's Flash is undoubtedly the leading technology for RIA (rich internet applications). A year or so ago, the only competition came from Java (from Sun) and ActiveX (from Microsoft) but these technologies have not achieved the ubiquity of Flash. Adobe claims 98 per cent of internet-enabled desktops have Flash Player installed, and that 75 per cent of broadcasters streaming video over the web use Flash technology.
More recently, however, both Microsoft and Sun have released new RIA technologies. Microsoft's Silverlight has been designed to work on any browser (unlike ActiveX which was only compatible with Internet Explorer) and Nokia recently signed a deal to incorporate Silverlight onto its devices (Adobe has a similar deal with Nokia for Flash). Sun has yet to formally launch JavaFX but has released early versions to the development community. The Open Screen Project can be seen as a defensive move to ensure Flash's place as the leading RIA technology.
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Analyst, market intelligence & notices
Nokia buys out Symbian and makes it open source
published:
25-Jun-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
Merger/takeover/investment deal
Ronan de Renesse
First quarter data available
published:
17-Jun-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
New market data/forecast
Christine Binns
iPhone 3G set for worldwide debut starting July 11
published:
17-Jun-08
territories:
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK, USA - World
categories:
New product/service
Julien Theys
New mobile music data available
published:
24-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories:
New market data/forecast
Christine Binns
Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
Mobile TV: Business Models and Opportunties
This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published:
27-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse
Articles
Portable player markets mature
European, American and Japanese sales slow down as some markets show signs of reaching effective saturation
published:
17-Jun-08
territories:
France, Germany, Italy, Japan, Spain, UK, USA - Nordic Region, North America, Western Europe
Sarah Johnson
FCC bonanza in spectrum auction
Contenders have bid $20bn for frequencies released bythe forthcoming analogue switch-off. Verizon bid the most money, AT&T secured the most licences
published:
23-Apr-08
territories:
USA - North America
Ronan de Renesse
Prospects for growth on Mobile TV
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published:
01-Dec-07
territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Ronan de Renesse
Free-to-air mobile TV market grows
More than 15m people in Asia subscribe to free-to-air mobile TV services
published:
01-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Music on the mobile on the move
Manufacturers of mobile handsets are moving into the provision of music download services, in competition with network operators
published:
06-Aug-07
territories:
France, Germany, Italy, Spain, UK, USA, China - Central and Eastern Europe, North America, Western Europe
Christine Binns
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Western Europe
3G
