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published:
17-Dec-07
territories:
France, Italy
categories:
General market development
France to overtake Italy in mobile TV race
During the Telecom 2007 Summit in Paris beginning of December, French mobile operators Orange and SFR announced a combined 1.2m mobile TV subscriber base (1m for Orange and 200,000 for SFR). According to newly updated Screen Digest forecast, France lead the European mobile TV market this Christmas, ahead of current leading market Italy. Both operators have observed mobile TV growth of over 40 per cent in the last quarter, mainly due to the launch of unlimited mobile data bundles which include unlimited usage of mobile TV, video and music services.
Our take...
Those new figures clearly indicate that mobile TV has the potential to attract new customers. Although France has not yet deployed a dedicated mobile broadcast network like Italy, it has managed to sign up has many subscribers. The quality of the 3G network, content availability (i.e. between 70 and 80 TV channels), and the deployment of appropriate business models are the reasons for this strong customer uptake. However, if subscriber growth and service usage keep on the same trend, advanced wireless cellular technologies used by mobile operators would not be able to cope with the demand. Next year's sporting events such as the European Football Championships and the Olympics are expected to push mobile TV adoption even further. France will need a mobile broadcast network by then in order to keep up with the demand and maintain service quality. Although DVB-H mobile TV licences are to be awarded by the CSA early next year, licence holders still have to decide upon the selection of an infrastructure provider and which business models to adopt. Screen Digest seriously doubts that France will manage to deploy a nationwide mobile broadcast TV network before the end of 2008.
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Analyst, market intelligence & notices
Nokia buys out Symbian and makes it open source
published:
25-Jun-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
Merger/takeover/investment deal
Ronan de Renesse
First quarter data available
published:
17-Jun-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
New market data/forecast
Christine Binns
iPhone 3G set for worldwide debut starting July 11
published:
17-Jun-08
territories:
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK, USA - World
categories:
New product/service
Julien Theys
Vodafone secures iPhone distribution rights in 10 marke...
published:
06-May-08
territories:
Australia, Czech Republic, Egypt, Greece, India, Italy, New Zealand, Portugal, South Africa, Turkey - Asia-Pacific, Europe, Africa and Middle East
categories:
New product/service, Marketing deal, General market development
Julien Theys
New mobile music data available
published:
24-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories:
New market data/forecast
Christine Binns
Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
Mobile TV: Business Models and Opportunties
This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published:
27-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse
Articles
Portable player markets mature
European, American and Japanese sales slow down as some markets show signs of reaching effective saturation
published:
17-Jun-08
territories:
France, Germany, Italy, Japan, Spain, UK, USA - Nordic Region, North America, Western Europe
Sarah Johnson
Prospects for growth on Mobile TV
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published:
01-Dec-07
territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Ronan de Renesse
Free-to-air mobile TV market grows
More than 15m people in Asia subscribe to free-to-air mobile TV services
published:
01-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Music on the mobile on the move
Manufacturers of mobile handsets are moving into the provision of music download services, in competition with network operators
published:
06-Aug-07
territories:
France, Germany, Italy, Spain, UK, USA, China - Central and Eastern Europe, North America, Western Europe
Christine Binns
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Western Europe
3G
