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published:
18-Apr-08
territories:
Canada, USA - North America
categories:
General market development
MobiTV counts 3.5m subscribers
North American mobile and broadband TV service provider MobiTV recently reported 3.5m subscribers spread across several carriers for which the company delivers TV content to. MobiTV subscriber base has followed an impressive growth during the past two years with 1m and 1.5m additions in 2006 and 2007 respectively. The mobile TV pioneer which optimistically expects mobile TV to reach mass market this year is betting on cross-platform delivery, advertising and interactivity, and better content line-up to further expand its growth. In the past 4 months, MobiTV has signed three premium content deals with Fox and Disney to bring ESPN, Disney Channel and FOX Business Network to its mobile subscribers. The company, which is present in eight countries on the American continent and has over 20 carrier deals including US market leaders AT&T, Sprint and Alltel, is continuously looking to expand its reach by looking at all delivery platform. MobiTV which typically delivers mobile TV over 3G networks, recently announced its participation aside Samsung Electronics, Nokia Siemens in the upcoming broadcaster mobile TV standard ATSC M/H. MobiTV also demonstrated its ability to deliver content over WiMAX at the WiMAX World Conference last September.
Our take...
The impressive subscriber growth advertised by MobiTV often leads to the wrong interpretations over the state of the mobile TV market in North America. Firstly, MobiTV has been targeting the fixed broadband sector since 2006 and is involved in AT&T Broadband TV, AT&T U-Verse and CenturyTel Broadband TV. Secondly, MobiTV has been offering mobile radio services since November 2005. Thirdly, although the bulk of the subscriber base is located in the US, the company has strong partnerships with mobile market leaders in Canada (Rogers, Bell, Telus), Mexico (Telcel), Ecuador (Movistar), Brazil (Claro), Nicaragua (Claro) and Peru (Movistar). MobiTV does not disclose subscribers breakdown. Screen Digest believes that out of the 3.5m subscribers, 2.5m actually subscribe to MobiTV's mobile TV service in the US. This is roughly equivalent to the total number mobile TV subscribers in France and Italy combined. It also corresponds to less than one per cent of the total US mobile subscriber base and 5.3 per cent of the total US 3G subscriber base.
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Analyst, market intelligence & notices
New mobile music data available
published:
24-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Central and Eastern Europe, North America, Western Europe
categories:
New market data/forecast
Christine Binns
Fourth quarter data available and forecasts extended to...
published:
03-Apr-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
categories:
New market data/forecast
Ronan de Renesse
Reports
(2) 1-2 showing
Mobile media advertising opportunities: The market for ...
Often hailed as one of the most potent advertising media of the next decade, mobile has yet to deliver on its promises. Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest analyses the potential of advertising on mobile media. Mobile TV and Video on Demand emerge as the most promising media, if data prices, usability and measurements standards improve and allow for the market to reach critical mass.
published:
02-May-08
territories:
Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - Asia-Pacific, Europe, North America
Julien Theys
Adam Smith
Mobile TV: Business Models and Opportunties
This report examines the current and future state of the mobile TV markets in Asia, North America and Western Europe. It includes five year forecasts of consumer revenues and subscriber numbers for unicast and broadcast mobile TV. The report provides detailed analysis of business models and value chains for both types of delivery platforms.
published:
27-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA
Ronan de Renesse
Articles
(8) 1-8 showing
FCC bonanza in spectrum auction
Contenders have bid $20bn for frequencies released bythe forthcoming analogue switch-off. Verizon bid the most money, AT&T secured the most licences
published:
23-Apr-08
territories:
USA - North America
Ronan de Renesse
Prospects for growth on Mobile TV
An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
published:
01-Dec-07
territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Free-to-air mobile TV market grows
More than 15m people in Asia subscribe to free-to-air mobile TV services
published:
01-Nov-07
territories:
Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, USA - World
Ronan de Renesse
Music on the mobile on the move
Manufacturers of mobile handsets are moving into the provision of music download services, in competition with network operators
published:
06-Aug-07
territories:
France, Germany, Italy, Spain, UK, USA - World
Christine Binns
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Western Europe
3G
